The Fixed Operations Director is responsible for the overall performance and profitability of the dealership's fixed operations, including service, parts, and body shop departments. This role involves strategic planning, department oversight, process improvement, customer satisfaction, and team management to maximize revenue and productivity.
Key Responsibilities:
Leadership and Management
Oversee the day-to-day operations of the service, parts, and body shop departments.
Set performance goals and monitor progress, ensuring departments meet financial targets.
Recruit, train, and develop department managers and staff, fostering a positive team culture.
Ensure all team members understand and comply with company policies, procedures, and safety standards.
Financial Performance
Develop and manage department budgets, focusing on revenue generation and cost control.
Analyze performance metrics and financial reports to identify areas for improvement.
Develop strategies to increase service and parts sales, improve gross profits, and minimize expenses.
Conduct monthly financial reviews and performance assessments with department heads.
Customer Service and Retention
Set and maintain high standards for customer service and satisfaction.
Implement processes to improve customer retention and increase repeat business.
Handle escalated customer complaints and provide resolution strategies for team members.
Monitor and improve Customer Satisfaction Index (CSI) and Net Promoter Score (NPS).
Operational Efficiency
Optimize workflow, scheduling, and resources in service, parts, and body shop departments.
Implement and monitor systems for efficient inventory control and parts availability.
Ensure departments are adequately staffed and that technicians are well-equipped to handle service demands.
Streamline processes to reduce service cycle times and enhance productivity.
Quality Control
Develop and enforce quality assurance measures to ensure high standards in repairs and services.
Review and address any service or repair quality issues, ensuring accountability and improvement.
Stay updated on industry best practices and incorporate them into department operations.
Safety and Compliance
Ensure all departments comply with OSHA, EPA, and other relevant regulatory standards.
Maintain a safe working environment, providing regular training on safety practices and procedures.
Conduct regular safety audits and address any hazards immediately.
Vendor and Manufacturer Relations
Maintain relationships with OEMs (original equipment manufacturers) and vendors.
Stay informed on recalls, warranty claims, and manufacturer policies that impact service operations.
Negotiate contracts and pricing with suppliers to optimize costs and profitability.
Required Skills and Qualifications:
Education: Bachelors degree in Business Administration, Automotive Management, or a related field (preferred).
Experience: Minimum of 5-10 years in a dealership service management role, with at least 3 years in a leadership position.
Knowledge: Strong knowledge of automotive repair, service management, and parts operations. Familiarity with dealership management software (DMS) is a plus.
Skills: Leadership, financial acumen, customer service orientation, strategic planning, and team development.
Certifications: ASE or manufacturer certifications (preferred).