January 10, 2024

Whytematter

Belfast

Paid Social Specialist

We are looking excited to be recruiting for one of our long standing clients who are a fantastic specialist Digital Agency, based in Belfast City Centre. They are looking for a talented performance-focused Paid Social Account Manager to join their amazing team of specialists.
The ideal candidate will be passionate about creating and delivering paid social media strategies that focus on delivering a return on investment for clients. Using data-driven insights will be an integral part of the role to ensure sustained growth.

If you are up for the challenge, driven, ambitious and enthused about all things Digital Marketing and Paid Social Media campaigns, we want to hear from you!

Here's an idea what the role entails:

Develop and maintain paid social media strategies to align with core campaign

objectives and to work in conjunction with other digital media channels.

Communicate campaign strategies to clients in a confident and user-friendly way.
Inform strategies based on competitive landscape, research, trends, and insights.
Paid social media management across various social media platforms including

but not limited to Facebook, Instagram, Twitter, Snapchat, Pinterest and Linked In.

Build paid social advertising campaigns and effectively manage and optimise

campaign budgets.

Provide data-driven insights to inform campaign performance optimisation across

various platforms.

Monitor, analyse and report back on campaign performance.
Identify and provide growth opportunities for clients.
Build strong client relationships.
Develop and advise on paid social media content creation to maximise the

placements and campaign performance.

Work as part of a highly collaborative, cross-functional team.
Work closely with our other teams of specialists to ensure a cohesive digital

approach for clients, across both paid and organic activity.

Involvement with Paid Social new business opportunities and identify growth

opportunities for current clients.

Understand Paid Social and its commercial impact on clients’ businesses and our

agency.

Stay up to date with new developments in the world of digital advertising.
Any other duties as required.

ESSENTIAL CRITERIA

Minimum of 2 years’ experience working on paid social media campaigns across

various platforms.

Experience creating various social campaign types such as Lead Gen, Catalogue

sales, Conversion, Traffic, retargeting etc.

Effectively manage multiple projects with excellent time management skills and

the ability to prioritise workload.

Experience in delivering social reporting on analytics and insights and confident

with analytics tools.

The ability to analyse performance and act on opportunities.
Excellent written and spoken skills with the ability to confidently communicate

strategy plans to clients, colleagues, and external agencies.

Excellent spelling, grammar, and attention to detail.
Proficient in the use of MS Office and i Work (Apple’s office suite).
Analytical and pragmatic approach to problem-solving.
Data-driven mindset with the ability to work both independently and as part of a

team.

Meticulous attention to detail.

DESIRABLE CRITERIA

Facebook Blueprint Certified.
Understanding of digital marketing channels, techniques & tools including (but not

limited to) PPC, SEO, Social Media, Email Marketing & Google Analytics.

Previous experience delivering e Commerce campaigns.
Previous experience delivering B2B campaigns.
Agency Experience.
Relevant digital marketing qualification.

This company offer great benefits, including a 4 DAY WORKING WEEK!!

If you wish to hear more about this role, simply click the APPLY button or alternatively, phone Kirsty on 07715582743.