Job Opportunities in Ukraine
February 27, 2024
Ostware Services
Львів
Product Marketing Manager
Summary
We are seeking a professional Product Marketing Manager who will be responsible for overseeing the product marketing strategy and execution for specific offerings within the company. This role entails understanding the market, target audience, and competition to develop effective marketing campaigns that promote the product’s features, benefits, and value proposition. The Product Marketing Manager, in collaboration with the marketing team, ensures successful product launches, accurate ongoing promotion, and customer engagement.
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Responsibilities
Conduct comprehensive market research and analysis to identify target audiences for the company's offerings
Lead the strategic planning and execution of new product and service launches
Demonstrate a deep understanding of the technical aspects and value propositions of the company's offerings in a networking domain for both potential and existing customers
Conduct a thorough analysis of competitors' offerings and regularly update competitive intelligence
Craft and deliver key messages tailored to the profiles of target audiences
Collaborate closely with marketing, business development and technical teams to achieve the company's objectives for product launches and content creation
Develop and prepare high-quality service and product collateral
Qualify new leads and nurture Marketing Qualified Leads (MQLs) through the sales funnel
Participate in meetings with prospective customers to present offerings and address inquiries
Monitor and ensure the accuracy and relevance of information regarding offerings and value propositions across the company's website, social media channels, partner platforms and other external resources
Provide regular updates and communications to the marketing team regarding offerings and related developments
Requirements
Bachelor's or Master's Degree in Marketing or related field of study
At least 3 years of experience as a Product Marketing Manager in the IT industry
Proficiency in both written and spoken English at an advanced or fluent level
Demonstrated success in launching software products in the US, EU and other markets
Strong critical thinking skills with a focus on continuous improvement
Resilience and openness to constructive feedback
Excellent time management abilities and a proven track record of meeting deadlines
Exceptional attention to details
Ability to maintain a strategic overview of marketing activities and align them with the product marketing strategy
Outstanding organizational skills, ability to manage multiple projects simultaneously
Excellent negotiation skills, ability to communicate at various organizational levels
Would be a plus
Experience in technical writing
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