Job Opportunities in Ukraine


February 27, 2024

Ostware Services

Львів


Product Marketing Manager

Summary
We are seeking a professional Product Marketing Manager who will be responsible for overseeing the product marketing strategy and execution for specific offerings within the company. This role entails understanding the market, target audience, and competition to develop effective marketing campaigns that promote the product’s features, benefits, and value proposition. The Product Marketing Manager, in collaboration with the marketing team, ensures successful product launches, accurate ongoing promotion, and customer engagement.



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Responsibilities
    Conduct comprehensive market research and analysis to identify target audiences for the company's offerings
    Lead the strategic planning and execution of new product and service launches
    Demonstrate a deep understanding of the technical aspects and value propositions of the company's offerings in a networking domain for both potential and existing customers
    Conduct a thorough analysis of competitors' offerings and regularly update competitive intelligence
    Craft and deliver key messages tailored to the profiles of target audiences
    Collaborate closely with marketing, business development and technical teams to achieve the company's objectives for product launches and content creation
    Develop and prepare high-quality service and product collateral
    Qualify new leads and nurture Marketing Qualified Leads (MQLs) through the sales funnel
    Participate in meetings with prospective customers to present offerings and address inquiries
    Monitor and ensure the accuracy and relevance of information regarding offerings and value propositions across the company's website, social media channels, partner platforms and other external resources
    Provide regular updates and communications to the marketing team regarding offerings and related developments
Requirements
    Bachelor's or Master's Degree in Marketing or related field of study
    At least 3 years of experience as a Product Marketing Manager in the IT industry
    Proficiency in both written and spoken English at an advanced or fluent level
    Demonstrated success in launching software products in the US, EU and other markets
    Strong critical thinking skills with a focus on continuous improvement
    Resilience and openness to constructive feedback
    Excellent time management abilities and a proven track record of meeting deadlines
    Exceptional attention to details
    Ability to maintain a strategic overview of marketing activities and align them with the product marketing strategy
    Outstanding organizational skills, ability to manage multiple projects simultaneously
    Excellent negotiation skills, ability to communicate at various organizational levels
Would be a plus
    Experience in technical writing

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