Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
Formulate specific brand strategies and business/marketing plans consistent with overall category strategies
Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary
Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline
Monitor the market with the specific attention on product’s distribution, display, off-take, pricing, product’s condition, to propose appropriate corrective measures
Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary
Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company’s objectives & resources, to serve the market need
Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements
Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives
Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures
Propose the product cost saving whenever the opportunity arises
Effectively plan the production requirement and the consequent optimum inventory level
คุณสมบัติ
Master's Degree in Marketing / Advertising or related field.
At least 3 years experience in marketing or related field (FMCG is preferable)
Good creative, interpersonal, negotiation, and compromising skills
Good planning and management skill.
Good analytical, problem-solving skills
Ability to use personal computer
Good knowledge of written and spoken English
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