This position of Global Marketing Manager is responsible for managing products within the Thin Films Metallics Business Field. The primary focus of this role is to serve as the commercial lead to develop and execute cohesive and profitable strategies to achieve business objectives for revenue, profitability, and market share for the assigned products. Strong interpersonal, organization and business skills are required for success in this marketing role. The position requires the ability to effectively work across a matrix of business and close collaborations with many groups that functionally support the Metallics business, such as Technology, OEM teams, Customer Application, Sales, Integrated Supply Chain, EH&S, Strategic Sourcing, and Customer Service.
This position is accountable for the following end results:
Acceleration of new product development and introduction is an essential element for this position. Close collaboration with R&D/Technology team is required.
Determine and prioritize new application opportunities that are identified by the customer facing teams based on technology and asset alignment, customer requirements and business sustainability criteria such as IP.
Define targets for capacity, cost, and quality for major capital projects that are required for the assigned products/market segments.
P&L responsibilities for the products within the assigned market segments to meet/exceed top and bottom line growth objectives for the business.
Your Role
Identify new product opportunities through close collaborations with OEM development partners and our strategic customers. Work with Application and Sales teams to maintain and grow these relationships.
Commercially lead the development, positioning, and adoption of new products with close collaboration with R&D team. Prioritize innovation driven solutions to address OEM and customer requirements.
Develop a deep understanding of the market trends and competitive landscape (i.e., new product introductions, strategic alliances, intellectual property, etc.) that helps to further define our product differentiation and development strategy.
Develop product pricing strategies and maintain pricing discipline to assure profitable growth for the portfolio, by leveraging understanding of the product attributes, benefits for the customer and target application, and competitors’ offerings.
Develop analytically derived market plans that are based on customer/partner inputs, market trends, competitive intelligence as well as forecasts by industry analysts.
Effectively lead, motivate, support, train, and guide cross functional teams, for the successful implementation of market plan.
Effective use of the Accolade portfolio management/new product introduction system to monitor and document project performance vs. milestones. Assure all requirements for a product are met prior to its commercial launch.
Work closely and influence asset management, operation, and engineering teams to increase productivity of manufacturing assets, and to ensure investments match the capacity, cost, and quality requirements forecasted for each product.
Develop marketing and communication plans for program advancement. This should include presentation materials, managing our presence at conferences and use of web-based communications.
Closely working with strategic sourcing to ensure reliable material supply and develop strategic suppliers.
Who You Are
Bachelor’s degree in science or engineering background is required.
Advanced degree (Master or Ph.D.) in material science or chemistry and MBA is preferred.
More than 5 years’ experience in the semiconductor industry. Hands-on experience in research, new product development, product management, technical marketing, commercial negotiations, business planning, strategy development and execution is a plus.
Strong collaboration, interpersonal and communication skills, especially across a matrix and global organization.
Solid project management skills; proven ability to motivate team members from various support groups.
Ability to execute and document changes to ensure alignments across different functions.
Ability to analyze complicated data sets and maintain data integrity.