Brand Manager

September 20, 2024

Beam Inc.

台北市

Date: Sep 20, 2024
Location: Taipei, TPQ, TW
Company: Suntory Global Spirits

What makes this a great opportunity?

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.

Role Responsibilities

Develop and execute marketing plans to deliver business result
Manage brand P&L and annual A&P budget
Collaborate with regional team to lead new product launch
Responsible for market data and consumer research analysis to anticipate competition and market trends
Formulate effective IMC strategy and planning to achieve brand communication objective
Lead agency partners to ensure ATL & BTL implementations and constantly strive for better result
Mange brand social medias (Facebook / Instagram / LINE) to deliver better effectiveness for enhancing business result
Collaborate with trade marketing team to activate trade promotion activities

Qualifications

BA degree or above
Minimum 3 years of brand marketing experience, preferably in beverage or FMCG industry
Good command of English, both in written and spoken
Proficiency in Japanese would be a plus
Strong analytical skills
Experienced in ATL (AD/PR/Event/Digital experience) & BTL communication development
Exceptional interpersonal and communication skills
Independent, agile, ability to work under pressure, positive thinking and open-minded for the teamwork
Passionate about spirits category or Ready-To-Drink products