Job Opportunities in Switzerland
July 11, 2024
Franke
Aarburg
OTHER
Regional Marketing Manager EMEA (f/m) 100% - Hybrid
Date: Sep 7, 2024
Location: Aarburg, CH
Company: franke
For more information see: www.franke.com
Important information for all executive search companies, headhunters and HR consultants
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.
Location: Aarburg, CH
Company: franke
About Franke
We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.
We are looking for a Marketing Generalist in an international environment, who wants to be the ambassador and driver of our brand in the EMEA region.
You are exactly right with us if you have a clear passion for marketing and branding and if you want to grow the lead generation as well as deliver the best brand experience.
The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.
We are looking for a Marketing Generalist in an international environment, who wants to be the ambassador and driver of our brand in the EMEA region.
You are exactly right with us if you have a clear passion for marketing and branding and if you want to grow the lead generation as well as deliver the best brand experience.
Key responsibilities
- Define, implement, and execute region-specific marketing plans together with Business Development Managers and selected partners
- Define marketing goals and KPIs for the region and for partners together with VP Global Marketing and VP EMEA
- Be a brand advocate towards partners and build up brand awareness in the region together with local teams
- Align marketing activities with Global Marketing team and local teams and make sure that marketing projects get the right attention and support
- Prepare and present reports and ROI results on marketing plans, campaigns and deliverables measured against agreed KPIs
- Execute regional or local trade fairs (end-to-end: define, plan, execute with partners and/or global team)
- Implement product launch plans given by Global Marketing and execute them in your region involving local teams and partners
- Define creative strategies and content plans for PR together with VP Global Marketing & local teams
- Define regional media plans together with Global and local team
- Analyze local competition and share information with local and Global teams
- Identify new market and industry trends and share them with Global team
- Close coordination and cooperation with various internal stakeholders to get projects done
- Support Global Marketing team goals and strategy
Key qualifications
- Bachelor's degree in business administration with specialization in marketing
- Marketing Generalist with strategic and conceptual thinking as well as hands-on mentality
- At least 5 years of work experience and 3 years of experience at a similar position in a B2B company
- Proven experience in Digital Marketing, PR, Media, Content Creation as well as tradeshow management
- Strong communications skills in English (fluent in writing and speaking) and preferably German; any other European language (Spanish, French, Italian etc.) would be highly beneficial
- Determined, flexible, proactive, with a service-oriented mindset
- Strong team player with willingness to take ownership
Our offer
- 40 hour week
- Easy access from railway station and highway
- Free parking
- At least 5 weeks holiday
- Staff restaurant
- Free coffee drinks from espresso to latte macchiato
- Flexible working hours
- Home Office
Ready to apply? Make your mark. Join us.
We offer a thorough introduction as well as a variety of tasks with a high degree of independence in an innovative company.
Timo Bantle, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much.
Timo Bantle, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much.
Important information for all executive search companies, headhunters and HR consultants
The Franke Group does not accept unsolicited support from headhunters and personnel consultants for our career opportunities. Any CV/resume vitae submitted to Franke or its employees by external recruitment agencies without a valid written recruitment agreement related to the position in question shall be deemed the sole property of our company. In the event that a candidate presented by an agency is hired in our company and there is no prior agreement, no fee will be paid.
We regret to inform you that this job opportunity is no longer available
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