Alprolix, Global Brand Director

September 24, 2024

Sobi

Basel

OTHER

Company Description
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of rare disease patients. and our edge comes from our team of people.
Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere.

Job Description
Including, but not limited to the following:

Own day to day brand marketing activities in alignment with major milestones, budget and defined KPIs.
Lead the Global Enterprise/Brand Team (GET) for Alprolix, including cross-functional representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, Finance and align team output to an integrated strategy for the brand.
Drive the development and coordinate the implementation of Global cross-functional Brand Strategy, positioning and communication, congress strategy, KOL management, including Geographical Expansion and Training plan across all regions, affiliates and Sobi markets during all phase of ALRPOLIX life cycle, funnelled into the Global Commercialization Plan
Partner strategically and operationally with the VP, Head of Haemophilia, CAT Lead in daily activities and specific processes (e.g. LRP, EPR/SPR/Ex Com reviews, CEO Meetings)
Build and nurture a fruitful partnership with Affiliates to gather key insights and provide them with strategic guidance and tactical support to ensure local successful launch preparation and execution in line with business opportunities and needs.
Engage with external stakeholders (e.g. KOLs) to set the best foundation to realize ALRPOLIX ambition
Control of External Expenses, promotion, advertisement maximizing Sobi resources and in alignment with financial requirements and forecasting control. Ensure product(s) A&P stays within budget
On specific request, represent commercial function, in relation to Alprolix, in the Core Asset Team (CAT), as permanent member. Also work in alignment with peers to guarantee the appropriate synergies and tackle the common obstacles.
Liaise with Sanofi, commercialization partner, to maximize the potential of a global footprint.
Operate with high ethical standards in line with the Sobi corporate values and SOPs by ensuring ongoing completion of all required initial and ongoing training in local regulations and policies, and adherence to those regulations and policies for self and any direct reports.
Additional duties may be assigned, as needed

This is a highly networked role, with a requirement to work cross-functionally and cross-company in order to be successful. It will include a strong collaboration with a variety of internal and external stakeholders, including but not limited to

Global Cross functional Haemophilia team and local affiliate management
Other Global management including the Haemophilia Core Asset Team (CAT), Executive Committee (Ex Com) Members
Clinical Haemophilia treaters, nurses and biomedical scientists, pharmacists as needed plus appropriate required relationships with agreed local patient access stakeholders
Local and international Opinion leaders and decision makers including patient organisations as required in this role
Close collaboration with our co-development partner Sanofi.

Qualifications

Proven solid experience of global pre-launch and launch activities in rare diseases (preferably Haematology)
Project Management skills and result-driven attitude
Strong brand management experience gained in years in global roles and/or leadership roles in marketing/commercial departments
Multi stakeholder project management and leadership experience, delivering results on time and within budget
Additional commercial experiences including sales, market analytics and business intelligence would be a plus
University degree level education – medical/science based
Experience in Life Cycle Management
Ability to manage and coordinate external consultants and agencies
Demonstrable customer relationship management experience
Additional European language skill is desired

Additional Information
Skills/Knowledge/Languages
Required:

Fluency in written and spoken English
Additional European language skills is an advantage
Proficient IT skills in Power Point, Excel and Word
Adept in using MS Teams

Personal Attributes
Required:

Cross cultural awareness, effective communication and team working skills, good interpersonal and social skills
Flexibile/agile with an ability to manage change, operate in an environment of ambiguity and be soultion-focused
Indirect leadership capabilities, ability to influence, motivate and delegate without a direct leadership mandate
Project management experience
Excellent planning, organising and coordination skills
Demonstrate, embrace and align with the company’s values (Care, Ownership, Ambition, Urgency and Partnership)
Ability to control and flourish in an environment of ambiguity, uncertainty and stressful situations
Solid strategic and business acumen.
Significant track record of demonstrated personal leadership with ability to influence, lead and get the job done without line authority and in all conditions
Cross cultural working appreciation and experience
Knowledgeable in medical and technical aspects
Autonomy, entrepreneurship attitude, and proactivity.
Solution-oriented and pragmatic attitude
Effective communication and team working skills
Personal transparency, candour and full integrity