Company: Nestle Qualification: Degree in Marketing/ Media / Advertising Experience: 7 years’ experience in Media agency management or equivalent position in FMCG. Closing date: 19 September 2024
Position Summary With a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We are now looking for a Media Manager to be based in Bryanston. In this role you will be responsible to reinforce and advance media communications as a key driver for growth.
A day in the life of a Media Manager:
Ensure full adoption of Integrated Communication Planning as part of annual brand planning process. Ensuring we are investing effectively, balancing long and short-term outcomes.
Work with external agency partners to ensure Nestlé applies latest media research and insight techniques to drive efficiency and effectiveness. Provides consultancy on key media vendors for creation of content (including video assets & websites).
Demonstrate appropriate understanding and training on use of digital channels, principles and KPI's among all brand and agency teams. Provides expertise and best practice guidance across the key pillars of digital - Search (Paid & SEO), e-commerce, Programmatic, Analytics & JUBP's (partner KPI's), 1PD collection and value exchange
Evolve market media audit capability to track core KPI's for 'delivery, compliance and market advantage'. Consult Nestlé Audit and Procurement to evolve best practice and identify external partners for benchmarking.
Develop media training programmes to ensure Marketing community are fully briefed on Media communication issues and the impact on brand communications, and impact and value of new and evolving data sources.
Lead the partnership with content studio and ad its integration into the partner agency model. Drive change in the ways of working in the organization, ensure and optimize adoption of the mode and monitor performance.
Cross functional collaboration with the SLT in CCME to drive and grow talent and build team partnership with the business units.
What will make you successful?
Degree in Marketing/ Media / Advertising (Honours degree advantageous)
7 years’ experience in Media agency management or equivalent position in FMCG
Experience in both planning and buying functions plus full knowledge of emerging Digital landscape
Experienced in managing digital content production
Strong understanding of digital touchpoints and media buying practices
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.