Retails Operations and Marketing Coordinator 3468

September 13, 2024

HotelJobs.co.za

Johannesburg

FULL TIME

Job Summary: The Operations and Marketing Coordinator at the company will be responsible for ensuring smooth day-to-day operations across our sales sites (Not company shops) while also developing and executing marketing strategies to drive brand growth and customer engagement. This role requires a blend of operational oversight and creative marketing skills to optimize store performance and enhance the brand's presence in the market.
Key Responsibilities:

Operations Coordination:
- Coordinate site roll-outs, including site selection, contract approvals, and ensuring timely setup and stock levels.
- Oversee drivers’ performance with monthly training and checks; ensure drivers are equipped and properly monitored.
- Attend site installations and launches, ensuring all marketing materials and staff training are completed prior to opening.
- Monitor and report on product quality and complaints; ensure compliance with marketing and operational standards.
- Oversee daily operational activities across assigned sites, ensuring adherence to company standards and procedures.
- Analyse operational data and KPIs to identify trends, opportunities, and areas for improvement.
- Work with all departments effectively and efficiently to roll out projects and generate revenue.
- Conduct regular site visits using a tactical checklist to evaluate performance and implement necessary actions.
- Provide training support where needed for software/systems as needed.
Marketing Coordination:

Develop and implement local marketing campaigns to promote products and drive store traffic.
Coordinate with the marketing team to ensure alignment with national campaigns and brand messaging.
Plan and execute LTOs and promotions to enhance brand visibility and engagement.
Responsible for working with design and suppliers to roll out new print materials when needed.
Proofing all artwork created for DFD and liaising between design and vendors to execute on brand initiatives.
Collect and analyse customer feedback and market research to refine marketing strategies and initiatives to grow revenue.
Serve as the primary liaison for vendor relationships for marketing initiatives.
Identify opportunities within the Consumer-Packaged Goods (CPG) industry to enhance business performance.
Create and analyse reports to support innovation and new menu development, identifying trends and insights to guide product enhancements and new offerings.

Preferred Qualifications:

Experience in the quick-service restaurant (QSR) industry or similar field.
Knowledge of CRM systems and marketing.
Creative thinking and problem-solving abilities.

Working Conditions:

Company car and phone will be provided.
Travel between store sites.
Flexibility to work evenings, weekends, and holidays as needed.
Ability to handle multiple tasks and prioritize effectively.

Requirements:

Qualifications in the marketing or related field.
At least 2 years marketing & operations experience in mid-level to management role.
Preferred, experience in sales, brand, category, or shopper management experience.
Ability to foster relationships, build rapport and negotiate partnerships.
Working knowledge in Microsoft Office (Power Point, Excel, Word), Microsoft Outlook, the Internet, and social media sites.
Highly motivated self-starter with a strong sense of urgency.
Strong organisational and communication skills.
Have problem-solving; brand-building; marketing campaigns and research skills.
Demonstrates curiosity. Welcomes failure as a learning opportunity.
Proven ability to develop and execute strategic marketing programmes and supporting tactics.
Strong project management skills, communication, facilitation, and presentation skills.
Ability to operate at the ‘’lowest level of detail’’.
Responsibilities may include additional duties beyond the specified roles.