Work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, captions, tweets, and scripts for TV and/or radio adverts.
Write narratives, scripts and storyboard, annotations and treatments.
Express ideas with clarity; on brand; on message and targeted to audience.
Present ideas to both the wider internal team and, occasionally, externally to clients.
Comprehend and understand brand continuity, brand guidelines and brand positioning.
Contribute work to pitches.
Drive, define and feedback on; quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
Attend and contribute to work reviews, regular check-ins, is active in their goal planning and training needs. Provide constructive suggestions and feedback to directors on the creative team, structure and process.
Requirements
Bachelor's degree in Translation, Advertising, Communication, or a related field.
7-10 years of proven experience in a similar role within an agency environment, with a strong portfolio showcasing conceptually driven campaigns and Arabic copywriting for global brands.
Relevant experience working in the Saudi market, with a deep understanding of local cultural nuances and consumer behavior.
Natural storytelling ability with significant experience in creating conceptually driven campaigns and crafting culturally resonant Arabic copy that aligns with localized market needs.
A highly creative mindset with the ability to generate innovative and original ideas that push the boundaries of traditional advertising.
Native Arabic speaker with an exceptional command of English.
Strong ability to work independently, driving projects forward with minimal supervision.
Flexible and able to adjust to changing priorities, client needs, and market conditions.
Keen understanding of market trends and consumer behavior, ensuring that all content aligns with client objectives and brand strategy.
Ability to perform well under pressure, meeting tight deadlines while maintaining high-quality standards.
Excellent teamwork skills, with a collaborative approach to working with internal teams and external clients.
Strong administrative and organizational abilities, with a focus on managing multiple projects simultaneously.
Proficient in IT and various software tools relevant to the role, ensuring efficiency in content creation and management.
Meticulous attention to detail, with a strong focus on accuracy in grammar and information to ensure all content is clear, precise, and non-misleading.