Job Opportunities in Romania
October 18, 2024
Integrail
București
OTHER
Digital Marketing Manager
Company Overview:
Integrail (https://integrail.ai/) is redefining the way businesses leverage AI with its Agentic AI platform. Our flagship product, Integrail AI Studio, empowers users to design, integrate, and deploy AI applications without coding. We are looking for a skilled Digital Marketing Manager to drive lead generation, nurture prospects, and execute data-driven marketing campaigns.
Position Overview:
We are seeking a results-oriented Digital Marketing Manager to oversee the planning, execution, and optimization of all digital marketing campaigns. The Campaign Manager Digital Marketing Manager will be responsible for building and managing a robust lead funnel, from initial awareness to conversion, using tools like Hub Spot and other marketing automation platforms. You will work closely with the sales and content teams to ensure a seamless customer journey that drives engagement and adoption of Integrail AI Studio.
Key Responsibilities:
- Campaign Strategy: Develop and execute comprehensive digital marketing campaigns to promote Integrail AI Studio, including email, PPC, SEO, social media, and content marketing.
- Lead Funnel Management: Build and manage the lead funnel, ensuring a steady stream of qualified leads to hand off to the sales team.
- Hub Spot Management: Utilize Hub Spot for email campaigns, marketing automation, and CRM management to streamline lead nurturing and reporting.
- Performance Tracking: Analyze campaign data, identify trends, and make adjustments to optimize campaign performance and drive conversions.
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Collaboration: Work closely with sales and content teams to ensure marketing efforts are aligned with overall business goals and lead to successful conversions.
Qualifications:
- Proven experience as a Digital Marketing Manager or in a similar marketing role, preferably within the tech or AI industry.
- Expertise in Hub Spot and other marketing automation platforms.
- Strong understanding of digital marketing strategies across channels like email, SEO, PPC, and social media.
- Data-driven mindset with the ability to analyze metrics and optimize campaigns for better performance.
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Excellent communication and project management skills.
Preferred Qualifications:
- Experience in AI or Saa S marketing.
- Familiarity with lead nurturing and CRM management within a B2B context.
- Knowledge of AI industry trends and the ability to tailor campaigns to AI buyers and developers.
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