Digital Marketing & Multimedia Specialist - Firma Events
We are seeking a versatile and creative Digital Marketing & Multimedia Specialist to manage our online presence, including social media platforms, website, and multimedia content creation. Key Responsibilities:
Social Media Management (A to Z):
Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, Tik Tok, and Linked In.
Create, edit, and post high-quality content (photos, videos, stories, reels) that aligns with our brand and engages our audience.
Schedule and manage all social media posts and maintain a content calendar.
Monitor and engage with followers, respond to comments, and foster an active online community.
Analyze social media metrics to measure success and make data-driven adjustments.
Website & Digital Presence:
Manage and update the company website, ensuring content is current and visually appealing.
Ensure the website is optimized for search engines (SEO) and monitor performance using Google Analytics.
Collaborate on creating new pages or features on the website as needed.
Google Platforms:
Oversee and manage Google Ads campaigns, optimizing for better performance and return on investment.
Utilize Google Analytics to track website traffic, user behavior, and provide reports to enhance digital strategies.
Multimedia Content Creation:
Produce engaging multimedia content, including video editing, photo editing, and graphics for marketing campaigns.
Collaborate with the team to design creative materials for both online and offline promotions.
Strategy and Optimization:
Develop and execute digital marketing campaigns across all platforms, including email newsletters and paid advertising.
Stay up to date with digital marketing trends and emerging platforms to keep our strategies fresh and effective.
Qualifications:
4-5 years of experience in social media management, website development, video editing, or digital marketing.
Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro) and photo editing tools (e.g., Photoshop, Canva).
Experience in managing websites (Word Press or other platforms) and knowledge of basic web development or design.
Familiarity with Google Analytics and Google Ads for monitoring and optimizing digital campaigns.
Creative mindset with strong communication skills and the ability to tell compelling stories through digital content.
Ability to work independently and collaborate with a team.
Preferred:
Experience in the events or entertainment industry is a plus.
Knowledge of SEO best practices and paid social media advertising is advantageous.