Job Overview The Digital Marketing Officer is responsible for developing, implementing, and managing marketing campaigns that promote Amala360’s brand, products, and services. The role will enhance brand awareness within the digital space as well as drive website traffic and acquire leads/customers. This position requires a creative and strategic thinker who can manage multiple tasks and projects. Key Responsibilities
Develop and Implement Digital Marketing Strategies:
Create, plan, and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
Design, build, and maintain Amala360's social media presence.
Content Creation and Management:
Generate engaging and creative content for social media, email campaigns, blog posts, and website updates.
Manage the content calendar to ensure timely delivery of content.
SEO and SEM:
Optimize content for the website and social networking accounts for SEO.
Perform keyword research and implement SEO best practices to increase organic search rankings.
Plan and execute PPC campaigns.
Analytics and Reporting:
Monitor and report on website traffic, engagement, and lead generation through Google Analytics and other tools.
Analyze digital marketing metrics and performance to inform future strategies.
Email Marketing:
Develop and manage email marketing campaigns, including template designs, calls-to-action, and content.
Ensure emails follow industry policies and best practices.
Social Media Management:
Develop and manage social media campaigns.
Engage with followers, respond to inquiries, and manage social media interactions.
Collaboration:
Work closely with the Marketing Manager to align digital marketing efforts with overall marketing strategy.
Collaborate with internal teams, such as Sales and Product Development, to create marketing content.
Brand Management:
Ensure consistency in Amala360’s brand voice across all digital channels.
Manage and oversee online reputation, including handling negative feedback or reviews professionally.
Market Research:
Conduct market research to identify trends and insights for optimization of digital marketing strategies.
Stay up-to-date with the latest digital marketing trends and technologies.
Budget Management:
Manage digital marketing budgets and ensure all campaigns are cost-effective.
Job Type: Full-time Pay: ₦60,000.00 - ₦130,000.00 per month