November 3, 2024

Goodyear

México

Marketing Manager

Lugar: MX - Central Office - Santa Fe
Representante de Adquisición de Talento de Goodyear: SONIA NIETO
Primary Purpose:
Accomplishes marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. Identifies marketing opportunities by detecting consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; establishing targeted market share.; Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product shelving/displaying; coordinating new product launches (phase-in / phase-out process); Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Main Responsibilities:

Plan and implement marketing strategy, designing brand value proposition, including advertising. Plan and implement dealer communications and promotions.
Plan and manage marketing resources according to agreed budgets.
Maintain and develop brand image and protect and develop the company's brands via actions and paid communications to consumers.

Education
Required: Bachelor’s in marketing and/or Business Administration or related discipline
Desired: Post-graduate or MBA

Experience
Required: A minimum of 6 years of proven experience with branding, product marketing, trade marketing. Experience within a global or multinational organization
Experience managing budget and expenses Experience managing Advertising, Media agencies.
Experience supporting marketing and promotional campaigns implementation within delaers.
Desired: Experience of 3+ years in similar positions. Ideally in the same industry scop

Knowledge, Skills & Abilities
Required:

Analytical skills and strategic thinking
Strong organizational and communication skills
Ability to interact effectively with all levels of the organization - Fluent in MSOffice, SAP & MS Project package

Desired:

Advanced English
Basic financial knowledge

Goodyear es una de las compañías de neumáticos más grandes del mundo. Emplea a, aproximadamente, 74 000 personas y fabrica sus productos en 57 instalaciones de 23 países del mundo. Sus dos centros de innovación ubicados en Akron, Ohio, y Colmar-Berg, Luxemburgo, se esmeran por desarrollar productos y servicios de vanguardia que definan el estándar de la industria respecto de tecnología y desempeño. Para obtener más información sobre Goodyear y sus productos, visite http://www.goodyear.com/corporate.