Job Opportunities in Ireland
September 13, 2024
Prosolar
Kenmare
PART TIME
Marketing Manager (Hybrid/Remote)
Prosolar, a solar panel installer based in Kenmare, Co. Kerry, is seeking a part-time Marketing Manager (20 hours per week).
Position Summary:
The Marketing Manager will play a pivotal role in driving brand awareness, lead generation, and customer acquisition. The successful candidate will be responsible for developing, executing, and optimizing multi-channel marketing campaigns, with a strong focus on SEO management, Google Ad Words, social media strategy, content creation and print advertising. The ideal candidate will have a deep understanding of the digital marketing landscape and be able to craft strategies that align with our company’s growth objectives.
Key Responsibilities:
Pay: €30,000.00-€45,000.00 per year
Expected hours: 20 per week
Additional pay:
Position Summary:
The Marketing Manager will play a pivotal role in driving brand awareness, lead generation, and customer acquisition. The successful candidate will be responsible for developing, executing, and optimizing multi-channel marketing campaigns, with a strong focus on SEO management, Google Ad Words, social media strategy, content creation and print advertising. The ideal candidate will have a deep understanding of the digital marketing landscape and be able to craft strategies that align with our company’s growth objectives.
Key Responsibilities:
- Marketing Strategy:
- SEO Management:
- Conduct keyword research to optimize website content and landing pages for search engines.
- Manage on-page and off-page SEO efforts to improve organic search rankings and increase website traffic.
- Track, analyze, and report on SEO performance, making data-driven recommendations for continuous improvement.
- Google Ad Words & Paid Campaigns:
- Develop and manage Google Ad Words campaigns, including search, display, and retargeting strategies.
- Optimize paid campaigns to maximize ROI, focusing on cost-per-click (CPC) and conversion rates.
- Monitor and adjust ad budgets based on performance metrics and KPIs.
- Social Media Management:
- Create, curate, and manage content across all social media platforms (Facebook, Instagram, Linked In, Twitter, etc.).
- Design and implement engaging social media campaigns to promote the brand, drive traffic, and generate leads.
- Monitor social media channels for trends and opportunities to increase engagement and audience growth.
- Content Creation & Management:
- Oversee the creation of high-quality, engaging content, including blog posts, videos, infographics, and email marketing campaigns.
- Collaborate with internal teams to create case studies, customer testimonials, and other materials that highlight the value of our solar solutions.
- Ensure all content aligns with SEO best practices and reflects the company’s tone, messaging, and brand identity.
- Campaign Analytics & Reporting:
- Measure and analyze the performance of digital marketing campaigns, providing insights and recommendations for optimization.
- Regularly report on KPIs such as website traffic, conversion rates, SEO rankings, and social media engagement.
- Use data to iterate and improve upon campaign strategies, ensuring consistent performance improvement.
- Collaborative Teamwork:
- Work closely with the sales, operations, and customer service teams to align marketing efforts with business goals.
- Coordinate with external agencies or freelancers for specialized marketing services (e.g., video production, graphic design).
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
- 3+ years of experience in a marketing management role, preferably within the renewable energy or technology sector.
- Proven experience managing SEO, Google Ad Words, and paid social media campaigns.
- Strong content creation skills with an ability to adapt messaging for different platforms.
- Proficient in using marketing analytics tools (Google Analytics, SEMrush, etc.).
- Excellent communication, project management, and organizational skills.
- Knowledge of the renewable energy market in Ireland is a plus.
- Growth Opportunities: Be a key player in an industry that is booming with potential.
- Impact: Contribute to a greener future by promoting sustainable energy solutions.
- Culture: Work in a fast-paced, innovative environment where your ideas are valued.
Pay: €30,000.00-€45,000.00 per year
Expected hours: 20 per week
Additional pay:
- Bonus pay
- Bike to work scheme
- Sick pay
- Work from home
- Monday to Friday
- Please give a brief summary of similar relevant experience.
- Marketing: 2 years (required)
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