Job Opportunities in Indonesia
October 17, 2024
Alvigor Organisational Development
Jakarta
CONTRACT
Marketing and Branding Executive
Job Scope for Marketing and Branding Executive
1. Strategy Development and Planning
1. Strategy Development and Planning
- Brand Strategy: Develop comprehensive branding strategies for both the company and individual executives.
- Identify target audiences and tailor branding efforts to reach and resonate with them.
- Market Research: Conduct research to understand market trends, consumer behavior, and competitive positioning.
- Use insights to inform branding strategies and identify opportunities for differentiation.
- Campaign Planning: Plan and execute integrated branding campaigns across multiple channels.
- Coordinate with internal teams and external agencies to develop and implement campaigns.
- Brand Identity: Define and maintain the company's brand voice, tone, and personality.
- Ensure consistency in brand messaging and visual identity across all touchpoints.
- Content Creation: Oversee the creation of branded content, including marketing materials, website content, and social media posts.
- Ensure all content aligns with the company's brand guidelines and strategic objectives.
- Brand Positioning: Position the company brand in the market to stand out from competitors.
- Develop and communicate brand positioning statements and value propositions.
- Executive Identity: Develop and maintain a personal brand for key executives that aligns with their professional goals and company values.
- Create and manage personal branding materials, including bios, professional photos, and social media profiles.
- Thought Leadership: Position executives as thought leaders in their industry through content creation, speaking engagements, and media appearances.
- Develop and implement strategies to increase the visibility and influence of executives.
- Manage and enhance the online presence of executives, including social media, blogs, and personal websites.
- Ensure a consistent and professional online image that reflects their personal brand. Online Presence:
- Social Media Management: Develop and implement social media strategies for both company and personal branding.
- Create and schedule posts, engage with followers, and monitor performance metrics.
- Content Marketing: Create and manage content strategies that support branding efforts, including articles, videos, and infographics.
- Optimize content for SEO and ensure alignment with branding goals.
- Media Relations: Develop relationships with media outlets and influencers to promote both the company and executives.
- Write and distribute press releases, pitch stories, and manage media inquiries.
- Corporate Communications: Oversee internal and external communications to ensure consistency and effectiveness.
- Develop communication strategies for key announcements and events.
- Event Planning: Plan and coordinate events, such as product launches, press conferences, and speaking engagements.
- Manage event logistics, vendor relationships, and budgets.
- Event Promotion: Develop and execute promotional strategies to drive attendance and engagement at events.
- Create event marketing materials and manage event-related communications.
- Analytics and Reporting:
- Track and analyze the performance of branding initiatives for both the company and executives.
- Generate reports on key metrics, providing insights and recommendations for improvement.
- Manage branding budgets, ensuring efficient allocation of resources.
- Monitor expenses and report on budget performance.
- Budget Management:
- Cross-functional Collaboration: Work closely with sales, product, and customer service teams to align branding efforts with business objectives.
- Foster collaboration with external partners, agencies, and vendors.
- Leadership and Mentorship: Lead and mentor junior marketing team members.
- Provide guidance, feedback, and support to ensure team growth and development.
- Strategic Thinking
- Creativity and Innovation
- Analytical Skills
- Communication and Interpersonal Skills
- Project Management
- Leadership and Team Management
- Digital Marketing Proficiency
- Brand Management
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1-2 years of proven experience in branding, marketing, and market research.
- Strong analytical skills with the ability to interpret data and trends.
- Experience in social media management and product management.
- Familiarity with Nielsen, E-commerce, and multichannel marketing strategies.
- Excellent communication and leadership skills for effective team management and project coordination.
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