Create and execute digital marketing strategies to achieve company objectives and drive business growth.
Identify target audiences and develop comprehensive digital marketing plans tailored to each segment.
Produce compelling and relevant content for digital platforms, including websites, blogs, social media, and email campaigns.
Oversee and optimize campaigns on platforms like Google Ads and Meta Ads to maximize ROI.
Conduct keyword research and implement on-page and off-page SEO strategies to enhance organic search rankings.
Develop and execute strategies to increase engagement and grow the company’s online presence across social media platforms.
Monitor social media channels, respond to comments and messages, and analyze performance to ensure continuous improvement.
Utilize tools such as Google Analytics to track website traffic, campaign performance, and other key metrics, providing actionable insights.
Work closely with the marketing team, design team, and other departments to ensure cohesive and integrated marketing efforts.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing, ideally in a similar role.
Proficiency in English
Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, social media platforms, and email marketing systems.
Familiarity with SEO/SEM best practices and related tools.
Experience with content management systems.
Excellent written and verbal communication skills.