A creative, detail-oriented graphic designer skilled in translating marketing ideas into visually appealing digital assets. With expertise in a variety of graphic design tools and a solid understanding of digital marketing strategies, this designer excels in producing engaging designs for social media, websites, advertisements, email campaigns, and other digital platforms. Job Responsibilities: 1. Content Creation: o Design visuals for social media platforms (e.g., Instagram posts, Facebook ads, Linked In banners). o Develop digital assets such as website graphics, infographics, and blog images. o Create UI/UX designs for landing pages and digital marketing campaigns. 2. Brand Consistency: o Maintain and uphold the company’s brand identity across all design projects. o Ensure that every piece of visual content aligns with the brand’s voice and style guide. o Adapt designs for various platforms while retaining consistency. 3. Marketing Collateral: o Produce engaging banners, flyers, brochures, and email templates. o Design layouts for e Books, case studies, and whitepapers. o Create visually compelling presentations for internal and external use. 4. Collaboration & Strategy: o Work closely with the marketing team to understand campaign objectives and target audience. o Participate in brainstorming sessions to contribute fresh ideas and creative concepts. o Assist in planning and executing visual strategies for digital marketing campaigns. 5. Technical Skills: o Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, In Design, Premiere Pro). o Knowledge of UI/UX tools like Figma. o Basic understanding of HTML/CSS is a plus. 6. Project Management: o Manage multiple design projects simultaneously, ensuring timely delivery. o Maintain a design library of assets for easy access and reusability. o Stay updated with the latest design trends and industry best practices. Core Competencies:
Creativity & Innovation: Ability to generate unique, visually striking concepts that grab attention.
Attention to Detail: A keen eye for precision and quality, ensuring that all designs are pixel-perfect.
Adaptability: Capable of switching between different styles and formats depending on project needs.
Communication Skills: Strong collaboration skills, able to communicate design ideas effectively to non-design stakeholders.
Qualifications:
Bachelor’s degree in Graphic Design, Fine Arts, or a related field.
2-5 years of experience in graphic design, preferably in a digital marketing environment.
Portfolio showcasing a range of digital marketing design projects.