Develop and execute social media strategies that align with the company’s goals and objectives.
Analyze trends and audience behaviors to optimize the content strategy.
Create engaging content (text, images, videos, etc.) optimized for various social media platforms (Facebook, Twitter, Instagram, Linked In, etc.).
Curate relevant content from industry sources to increase followers' engagement.
Optimize posts for search engines using relevant keywords, hashtags, and best practices.
Plan and execute paid social media campaigns to promote products or services.
Monitor campaign performance and optimize for maximum ROI.
Engage with followers, respond to comments and messages, and foster positive interactions with the community.
Build and maintain relationships with influencers and brand advocates to enhance visibility.
Monitor and analyze social media metrics (engagement, reach, clicks, conversions).
Generate regular performance reports to identify areas of improvement and recommend actionable insights.
Stay updated on social media algorithm changes and adjust strategies accordingly.
Conduct audits of social media platforms to evaluate performance.
Recommend adjustments and new strategies to improve traffic and engagement.
Collaborate with marketing, SEO, and content teams to ensure social media strategies align with broader marketing and digital strategies.
Promote cross-channel integration (website, email marketing, etc.) to drive traffic from social media.
Optimize content for specific platforms, ensuring posts are tailored to the platform’s audience and best practices (e.g., Instagram Stories, Linked In articles).
Utilize tools and software for post scheduling and automation.