JD of PPC executive (Add Manager) Description We are currently seeking a PPC Executive to join our team in the cosmetics industry. As a PPC Executive, you will play a crucial role in creating and optimizing digital marketing campaigns to drive customer acquisition and revenue growth. Your main responsibilities will include conducting keyword research, developing effective ad copy, managing bid strategies, and optimizing campaign performance across various platforms. You will also be responsible for analysing data and presenting insights to drive better marketing decisions. The ideal candidate has a strong analytical mind-set, excellent communication skills, and a passion for staying up-to-date with the latest industry trends. This is an exciting opportunity to make a significant impact on our digital marketing efforts and contribute to the on-going success of our Cosmetics brand. Responsibilities
Create and manage PPC campaigns across various platforms, such as Google Ads and social media channels
Conduct keyword research to identify opportunities for optimizing campaign performance
Develop effective ad copy and landing page strategies to maximize click-through rates and conversions
Monitor and analyze campaign performance metrics, such as click-through rate, conversion rate, and return on ad spend
Optimize campaigns by adjusting bid strategies, targeting settings, and ad placements
Collaborate with the marketing team to align PPC campaigns with overall marketing objectives
Stay up-to-date with industry trends and best practices in PPC advertising
Requirements
Bachelor's degree in Marketing, Advertising, or a related field
Must have good knowledge of Meta Ads
Proven experience in managing PPC campaigns, including keyword research, ad copy creation, and bid management
Proficient in using PPC tools, such as Google Ads, Google Analytics, and Facebook Ads Manager
Strong analytical skills with the ability to interpret data and provide actionable insights
Excellent written and verbal communication skills
Detail-oriented with strong organizational skills
Ability to work independently and as part of a team