Job Opportunities in India

Position Summary

Digitant, a thought-leading digital marketing, is hiring a Marketing Automation/Email marketing specialist immediately. Digitant is the digital marketing partner for medium and large businesses in the US & Canada and helps them set up and operate their digital marketing activities. The ideal candidate would be someone with exceptional marketing automation knowledge and skills. The candidate would be willing to go the extra mile to deliver quality.

Responsibilities

• Create Email strategy
• Create Email design along with designer
• Create lists for campaigns
• Setup email campaigns in Hubspot/Marketo/Eloqua Email marketing tools.
• Select assets- whitepaper, cases studies, reports for the email campaigns
• Setup workflows
• Create personas for campaigns
• Create Drip campaigns
• Set up mass mails for newsletters
• Track the performance of email campaign
• Lead scoring setup in the tool
• Prepare the Performance reports

Requirements

• Ability to research and identify opportunities for improvement
• Deep knowledge of Automation techniques, online marketing platform tools, and best practices
• Ability to create lead generation and nurture campaigns.
• Tremendous attention to detail
• Methodical approach and critical view of activities
• Degree in Marketing is a plus

What we appreciate

• Ability to quickly turn around deliverables
• Creative thinking and ability to contribute meaningfully to brainstorming sessions
• A voracious learner is hungry to learn and stay updated with the bleeding edge of design principles, best practices and tools
• Team player who works collaboratively with various team members
• Thorough attention to detail
• Result-oriented and will get the job done

Job Perks

• Flexible work hours
• Quick growth for good performers
• Work with a motivated, talented and creative bunch of people
• Open vacation policy
• Transparent, open and fun-loving culture