Job Opportunities in India

Enpass is looking for a passionate and strategic Content Marketing Executive (CME)
to lead the development and execution of a content marketing strategy that targets both
B2C and B2B audiences.
Enpass is a password manager designed to secure the digital life of both individual
consumers and businesses globally. It not only manages and creates strong passwords
automatically but also fills them seamlessly across various platforms. Enpass has been
featured by Apple and Google in their respective application stores. To understand
more about how Enpass transforms password management, visit our website at
www.enpass.io.
About the Role:
In this role, you will play a pivotal role in revamping Enpass' brand communication and
building a robust content strategy for user education & engagement. You will be a
hands-on content leader, crafting compelling content that positions Enpass as a thought
leader in the password security space.
Responsibilities:
 Conduct in-depth audience research to understand the needs and pain points of
both B2C and B2B customer segments.
 Develop a clear and differentiated brand message that resonates with both
audiences.
 Create a comprehensive content style guide that outlines Enpass brand voice,
tone, and visual identity.
 Develop separate content strategies for B2C and B2B audiences, focusing on
relevant topics and content types.
 Be a hands-on content creator, regularly contributing high-quality blog
posts, articles, and other content pieces for social media.
 Manage the content creation process, working with designers, and other
specialists to ensure consistency and quality.
 Oversee content distribution across various channels (website, social media (X &
Linked In), email marketing, etc.) including the creation, scheduling and
publication of posts to ensure brand voice consistency and message clarity.
 Develop relationships with influencers and bloggers to promote Enpass content.
 Track content performance using analytics tools and make data-driven
adjustments to the strategy.
 Stay up to date on the latest cybersecurity trends esp., authentication best
practices.
 Ensure that all social media activities are aligned with Enpass brand guidelines
and voice, maintaining a consistent and professional image.
 Develop creative strategies to enhance Enpass’s online presence on social
media platforms, increase engagement, and drive follower growth by exploring
innovative ideas and out of the box solutions.
Job Type: Full-time
Pay: ₹300,000.00 - ₹500,000.00 per year
Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Experience:

• Content writing: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person