Affiliate and Influencer Community Manager

October 2, 2024

Natural Cure Labs

San José

FULL TIME & CONTRACT

This is a fully remote role. Excellent English required.
About Natural Cure Labs:
Natural Cure Labs (operating as Palmara Health and Vita Tails brands) manufactures and sells dietary supplements in the United States made from naturally derived ingredients. Our research-backed products focus on immune support and encourage healthy living and holistic wellness. All products offer “clean label” ingredients ensuring vegan, non-GMO, gluten free, and additive free formulas. Our commitment is to quality, transparency, and research.
Natural Cure Labs Mission:
Empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research.
Natural Cure Labs Vision:
To enable a culture of wellness, where individuals make informed choices and have access to natural alternatives to achieve their health goals.
To be an authoritative leader in natural supplements, setting the standard for quality, efficacy, and compliance.
Affiliate Program Manager Success Scorecard:

>20 Affiliates trained and onboarded per week (Tik Tok and Go Aff Pro)
# new content produced and posted per week (videos, posts, etc)
# of compliance issues
# of affiliates contacted 1:1 per week
$ revenue per influencer (as a percentage of total influencers)
% of active Affiliates, as measured by tagged videos

What success looks like:

Revenue Growth via Affiliates: Drive sales and revenue via affiliates, influencers, and content creators, consistently increasing revenue generated through affiliate links and influencer promotions (cross-platform).
Expansion of Affiliate Network: Continuously grow the and educate the affiliate network, onboarding new influencers regularly and keeping existing affiliates engaged and active.
High Quality Affiliate Content and Conversion Rates: cultivate relationships with affiliates and influencers who produce content that resonates with their audiences, resulting in high engagement rates and conversion rates.
Affiliate Motivation and Incentives: Increase affiliate engagement through incentives, promotions, rewards, and other structured programs.
Affiliate Compliance Monitoring: Ensure that all influencers and content creators adhere to compliance guidelines and represent the brand positively, protecting its reputation and maintaining trust with customers.
Monthly Affiliate Campaigns: Runing end-to-end monthly Affiliate campaigns and contests to improve content production, click-through rates, conversion rates, and ROI
Affiliate Community Management: Building strong, positive relationships with influencers and content creators 1:1 (email, SMS, Whats App) and as a group / community (Discord, Slack, etc) to share best practices, campaign updates, incentives, and create a sense of community.
Trend Analysis and Best Practice Identification: Stay current in trends, hashtags, music, best practices, platform changes, and evolving consumer expectations, adapting the affiliate/influencer program accordingly to remain effective and competitive.
Daily and Weekly Affiliate Communication: Clear and effective communication via email, newsletters (Klaviyo), with influencers, internal teams, and external partners to ensure alignment on goals, expectations, and campaign strategies.

Primary Role Objectives:

Establish and run a formal, scalable, and effective affiliate onboarding and support program to onboard, train, motivate, and support affiliates who support the brand via content creation (via Upfluence, Euka.ai, Tik Tok Open Collab, and other tools)
Build and operate an ongoing communications, training, support, and incentive program to keep Affiliates engaged and producing content. Distributing samples, developing ongoing Klaviyo emails, monthly Affiliate meetings and trainings, research sharing, community portal, etc.
Support Affiliate relationships via “Tiers” with the most critical and high performing affiliates receiving “white glove” treatment (weekly check-ins, content support, content boosting, etc) and other tiers receiving appropriate support to encourage growth.

Regular Role Activities:

Identify high performing Tik Tok content and best practices to disseminate these to other affiliates and “boost” content via paid ads (ie: Spark Ads) to ensure the best content is being produced and popularized.
Support Targeted and Open Collab opportunities on Tik Tok
Manage monthly Affiliate payouts and notices via Go Aff Pro
Research new Affiliate management tool opportunities
Support Affiliate sample requests and associated follow-ups
Results tacking, scorecard management, and communication – both internally and externally with Affiliates
Weekly performance check-ins with the team
Collect and recommend content to boost via Tik Tok Spark Ads
Affiliate “customer support” – answering questions, providing guidance, troubleshooting
Affiliate communications – incentivizing, encouraging, and ensuring ongoing engagement and strong relationships

Key Skills:

Communication - Excellent written and verbal English communication skills
Relationship building - Ability to build and maintain strong relationships with influencers (communication, negotiation skills, and empathy)
Marketing - Understanding of influencer marketing trends, best practices, and platforms (including Tik Tok, Instagram, You Tube, etc)
Analytical skills – ability to read, interpret, and act on data from various platforms
Creative Problem-Solving - troubleshooting issues, optimizing campaigns, taking advantage of emerging opportunities
Project Management - setting timelines, managing budgets, and collaboration
Compliance knowledge – to help keep us within FTC and FDA guidelines
Attention to Detail - managing contracts, tracking affiliate commissions, and ensuring accuracy in campaign reporting
Passion for the cause – nutrition, health, supplements

People Contacts and Interactions

CEO – weekly meetings to coordinate priorities and progress
Affiliates – direct contact with current and perspective affiliates on a daily basis

Mandatory Meetings:

Once-weekly 60 minute check-in to review activities, unblock challenges, plan investments. L-10 format (from EOS)
Once or twice-weekly 30 minute check-ins : “stand up” format where we discuss the top 3 items completed, and the top 3 items to be done

Key Tools: