Job Opportunities in Canada

* PLEASE ENSURE YOU READ THE ENTIRE AD AND UNDERSTAND THE PROCESS IF YOU INTEND ON APPLYING
Online Marketing Specialist
Do you enjoy creating and managing online marketing campaigns?
Do you work well in collaborative teams to develop and deliver digital strategies?
Then think about us for this outstanding opportunity!
WHAT WE OFFER

• A great culture with abnormally high levels of engagement
• A supportive team that is committed to personal and professional growth
• A growing company
• A competitive compensation plan
• Work/Life Balance - regular hours of work

US
6P Marketing is a fast-growing, full-service agency that develops, implements, and maintains cost-effective, results-oriented marketing solutions for a wide variety of clients who are motivated and dedicated to growing their businesses.
If you are looking for a collaborative, transparent, team-oriented environment where integrity and work-life balance are valued, we want to talk with you.
To learn more about our company please go to http://www.6pmarketing.com/
JOB PURPOSE
The Online Marketing Specialist (OMS) is creative and analytical with demonstrable, hands-on experience developing and managing paid advertising campaigns on platforms including Google and social platforms. This is a highly collaborative role, working within the Marketing, Web and Design Teams to develop and deliver winning digital strategy within a defined scope.
JOB LOCATION
This is a work from work position located in the Manitoba Office in Winnipeg at 300 – 44 Princess Street.
CORE RESPONSIBILITIES

• Support, plan and execute performance-driven paid media campaigns across a multitude of digital platforms
• Coordinate SEO projects, including reviewing and replacing meta and alt tags, keyword research, audience targeting and prepping assignment sheets.
• Monitoring budgets, adjusting bids, track KPI’s to assess performance and identify new opportunities and platforms to improve ROI and conversions.
• Create/Edit and maintain reports on marketing initiatives and campaign effectiveness including business impact
• Staying up-to-date on digital marketing trends, potential new channels and strategies, updates to social media marketing, attribution, and programmatic media buying
• Track media spending, review receipts for accuracy and update monthly budget reports

QUALIFICATIONS

• 1 year experience in digital marketing
• Understanding on how to build PPC campaigns on Google, and Social Platforms
• Understanding of digital marketing best practices and strategies
• Google Ads Certified in Search, Display, and Video, additional Google or Facebook Certifications are ideal
• An understanding of how to setup and analyze Google Analytics, tag manager and Search Console
• Strong analytics capability and ability to identify key insights and data
• Critical thinking and creative problem solving skills
• Analytical, organizational, time management, and project management skills

EDUCATION

• Required: Post-secondary degree in marketing, communications or a related discipline. Equivalent experience is acceptable.
• Preferred: Google Adwords and Analytics certification

EXPERIENCE

• 1+ years SEO + PPC experience.
• Experience managing online budgets
• Experience with the setup and management of online marketing campaigns on the following platforms: Google Tag Manager, Google Analytics & Google Ads, SEO tools, and Social ad platforms
• Some experience in Social Media Marketing and building Social Media communities. Facebook certifications preferred.
• Some mobile marketing experience.
• Experience with Google Analytics, Google Data Studio, Google Keyword Planner and Google Tag Manager and tools related to PPC, SEO and reporting.

SKILLS, KNOWLEDGE, AND ABILITIES

• Able to use analytics to identify web- related problems + opportunities.
• Google Ads Certified in Search, Display, and Video
• Ability to review web problems + understand opportunities to provide actionable recommendations.
• Able to produce SEO plans + audit reports
• Able to work with a variety of people and teams, both in-person and remote
• Able to create and manage effective SEM PPC campaigns (1 year experience)
• Demonstrated ability to understand an individual brand’s positioning and USP and to speak for the brand and with the brand’s constituents in online media with the appropriate tone + manner.
• Have a good ability to manage time appropriately (time and task management)
• Understanding of online media metrics
• Strong written and verbal communication skills
• Detail oriented + thorough with all admin. tasks related to the online media management process.
• Can manage + prioritize multiple campaigns and deadlines at once.
• Strict attention to detail including campaign budgets + dates.
• Proficient with Google platforms including docs, sheets, webmail, analytics and dashboards

TYPE OF PERSON WHO WOULD SUCCEED IN THIS ROLE

• Directive personality – solves problems in decisive manner
• Positive and Outgoing – interacts in a socially engaging manner
• Sense of urgency – with a high tolerance for ambiguity
• Excellent presenter - with the ability to effectively facilitate
• A collaborative team-player (internal and external) - with a good sense of humour

NEXT STEPS
If you think this position may have potential for you, then send us your resume and cover letter.
In your cover letter, (briefly) outline the following 3 items (in 3 separate numbered paragraphs please):

• Relevant qualifications and work experience
• Why you are a good match for this role - Your approach to Online Marketing
• Your desired remuneration

If you do not include a cover letter - your resume will likely not be considered.
We would like to thank all applicants in advance for their interest in us.
We encourage applications from all qualified individuals and believe strongly in diversity.
Job Type: Full-time
Pay: $40,000.00-$44,000.00 per year
Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• Are you experienced with Google Analytics, Google Data Studio, Google Keyword Planner and Google Tag Manager and tools related to PPC, SEO and reporting?
• Do you understand a Post-secondary degree in marketing, communications or a related discipline is required for this job? Equivalent experience is also acceptable.
• Are able to work full-time onsite at 300 – 44 Princess Street in Winnipeg?
• Do you live in Manitoba?

Education:

• Bachelor's Degree (required)

Experience:

• SEO + PPC: 1 year (preferred)
• managing online budgets: 1 year (preferred)
• setting up and managing online marketing campaigns: 1 year (preferred)
• social media and mobile marketing: 1 year (preferred)

Licence/Certification:

• Google or Facebook Certifications (preferred)

Work Location: In person