Marketing Measurement and Insights Manager

September 9, 2024

McKinsey & Company

Brussels

Who You'll Work With

You will join a group of communications professionals within the firm’s reach and engagement (R&E) function in Europe. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with Mc Kinsey’s distinctive knowledge and capabilities on a variety of topics. They shape the way the firm connects with people—from clients to employees to alumni—strengthening institutional relationships, connections, and affiliations.

Through partnership with senior leaders and stakeholders across communications initiatives, you will serve as a leader to your team and will drive the development and execution of best-in-class global communications programs, events, and publications. You will proactively shape creative communications content and tactics to showcase Mc Kinsey’s capabilities, knowledge, and assets. Additionally, you will maintain Mc Kinsey’s reputation, punctuate its expertise, and bring campaigns to life in relevant ways across channels, platforms, and stakeholders.

Specifically, you will be part of Mc Kinsey’s brand marketing team, which includes the full spectrum of brand marketing capabilities, from brand strategy and brand design to marketing, content, campaign management, paid media, and digital and social channels. As a part of this team, you will collaborate with colleagues and leaders from across the R&E function (media, publishing, events, practices, regions, etc.), the technology function (analytics), and client activation.

What You'll Do

As the Manager, Marketing Measurement and Insights, you are responsible for improving the quality of our marketing and communications decisions through data and analytics.

You will outline and drive a strategy to ensure that relevant metrics and indicators are collected and analyzed in a consistent way, and that insights reach the right decision makers, drive decision-making and build conviction behind the power of marketing to achieve Mc Kinsey’s goals. You will work closely with specialists, engineers and analysts from the technology and client activation functions to achieve this.

You will help map data and analytics needs across different departments and topics and establish best practices for data collection, storage and analytics in a pragmatic and scalable way. You will conduct strategic assessments to support prioritization and execution of new measurement tools, and collate recommendations in digestible formats for leadership.

You will lead measurement for global, flagship campaigns, establishing a high-quality and consistent approach across communications platforms and channels, in support of relevant brand pivots.

You will identify, secure and manage partnerships with internal teams such as our Technology function, Client Activation, and wider reach & engagement functions. You will work closely with these stakeholders as a thought partner to co-create measurement frameworks that cultivate collaboration and drive impact. Your ability to effectively communicate, collaborate with and influence cross-functional teams, and to create output that is end-user friendly and actionable – regardless of level of data-literacy - will be essential in driving our marketing efforts forward.

You will manage a small but growing marketing measurement team, including hiring, developing, coaching and evaluating team members, as applicable.

Across everything you do, you will be an evangelist for putting audience insights at the center of our work, enabling our colleagues to live a data-driven marketing mindset, and shifting toward best-in-class marketing approaches. You will advise and counsel partners (and the firm overall) in harnessing the power of marketing to support their goals.

Qualifications

Bachelor’s/University degree required
8+ years of experience in a marketing measurement, intelligence or marketing planning capacity
Significant experience in marketing measurement for B2C and/or B2B companies, with a focus on tying metrics to objectives and business impact
Familiarity with marketing data and analytics tools (e.g., Adobe Analytics and GSC, SEMrush, Similar Web, Tableau, Salesforce, etc.). Productivity tools (Word, Power Point, Teams) and Firm-related tools (Box, Slack)
Familiarity with most common objective setting and B2B measurement methodologies is a plus (i.e., OKR, KPI, Linked In conversion API, …)
Outstanding communication skills (e.g., writing, editing, storytelling) across formats (e.g., written, verbal/presentation, digital-ready content) that can be applied to support the firm’s strategic priorities
Excellent at reconciling conflicting priorities and coordinating different efforts within a fast-paced, influence-driven, fluid and ambiguous operating environment
Exceptional ability to develop an internal network and exhibit presence, credibility and confidence in advising partners and senior colleagues
Clear understanding and quick grasp of complex business principles, aligned to Mc Kinsey’s overall content agenda to further the firm’s strategic objectives
Outstanding organizational and project management skills; ability to execute with speed, high level of accuracy and efficiency, attention to detail, and follow-through
Proficiency and fluency in verbal and written English is required
Ability to provide excellent leadership for junior colleagues, enabling team psychological safety and inclusion, and be receptive of feedback