Content creator responsibilities include:
- Content creator’s role is to shoot, edit and publish various types of content for our client’s social media, this role’s main responsibilities include producing content to advertise our client’s products.
- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our client’s products
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate content
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
Responsibilities
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, CRM, influencers etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Requirements and skills
- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing softwares and applications
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, communications or equivalent
Job Type: Full-time
This job has been sourced from an external job board.
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