Content creator’s role is to shoot, edit and publish various types of content for our client’s social media, this role’s main responsibilities include producing content to advertise our client’s products.
Job brief
Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise our client’s products
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Identify customers’ needs and recommend new topics
Coordinate with marketing and design teams to illustrate content
Measure web traffic to content (e.g. conversion and bounce rates)
Update our websites as needed
Responsibilities
Conduct market research to find answers about consumer requirements, habits and trends
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, CRM, influencers etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Requirements and skills
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing softwares and applications
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind
BSc/BA in marketing, communications or equivalent
Job Type: Full-time
This job has been sourced from an external job board.
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