PR Manager Europe

October 8, 2024

BURTON

Innsbruck

OTHER

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

The Breakdown: we are seeking an experienced PR Manager to adapt and execute Burton’s global PR strategy within the European market. This is an exciting role that involves close collaboration with the EU Brand Marketing Director and the Global PR team based at Burton’s Vermont Headquarters to ensure effective implementation of PR efforts and elevate Burton’s brand presence in Europe.

What You Get to Do:

Localize Global Strategy by collaborating with the global PR and regional brand marketing teams
Ensure all PR activities align with Burton’s brand identity and strategic messaging, promoting consistency across all communications
Media Inquiries and Networking
Content Creation for press material
Agency Management
Event Management of press events, product launches, athlete appearances and other PR-related activities in coordination with local agencies and internal teams
Represent Burton at industry events
Coordinate Interviews of Burton Europe's Senior Ledership team
Crisis Communication Support by working closely with the global communications team and senior leadership
Monitor and analyze the performance of PR campaigns, media coverage, and market trends to provide insights and strategic recommendations

What You’ll Bring to the Team:

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
Minimum of 5 years of experience in public relations or communications, preferably within the sports, outdoor, lifestyle, or fashion industry
Strong media relations skills with demonstrated experience in managing PR agencies and external partners effectively
Excellent written and verbal communication skills in both German and English. Proficiency in other European languages is a plus
Experience with and an understanding of affiliate marketing, digital performance marketing + SEO and its relationship with earned media efforts
A strong passion for snowboarding, outdoor sports, and the Burton brand ethos
Familiarity with PR analytics tools and social media platforms and the ability and willingness to adopt new Mar Tech tools

What We would Love to Offer You:

A unique and challenging position
Very good team spirit, flat hierarchies, shared outdoor activities and space to learn & develop
A multinational team, in a modern and pet friendly office, located in the heart of the Alps
Flexible work location
Competitive, rewarding compensation package, depending on your qualifications and experience
Many other additional benefits including product discounts, outdoor days, a seasonal snowboard, gym membership, company events, etc.

We look forward to receiving your English CV and cover letter online.

Please note that applications without a CV cannot be considered.

We regret to inform you that this job opportunity is no longer available