Job Opportunities in Vietnam
September 7, 2024
Nestle Operational Services Worldwide SA
Thành phố Hồ Chí Minh
Brand Manager - Healthcare Nutrition
POSITION SNAPSHOT
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam
- Position: Brand Manager – Healthcare Nutrition
- Full-time
POSITION SUMMARY
Increase brand competitiveness and market shares by managing key brands, products, and projects in line with the volume, profit, and strategic objectives in the OPL and business plan
A DAY IN THE LIFE …
- Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans
- Propose, implement, and oversee projects that create a clear product positioning and increase market share
- Manage product portfolio, set pricing strategies, and ensure supply chain plans are in line with the brand plan and key targets
- Manage the timely preparation of annual OPL plans, revisions, and dynamic forecast
- Identify and communicate effectively brand priorities to the Nutrition Field Force, Account Managers, pharmacy agents and distributors
- Identify and develop opportunities to strengthen positioning, communication, or products, using new research findings and Key Opinion Leaders
- Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
- Identify gaps in product formulation, communication, price, availability, visibility, and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
- Manage the brand’s marketing, promotional, product development, and PFME budgets
WHAT MAKES YOU SUCCESSFUL
- At least 5 years’ experience in managing a portfolio of nutrition/pharmaceutical brands, products, and projects at Nestlé or an equivalent pharmaceutical/ nutritional business.
- Managed independently under challenging/demanding market environments to achieve and exceed goals
- Has had experience of working with cross-functional groups
- Has developed and implemented business strategies aimed at increasing brand competitiveness for infant nutrition products
We regret to inform you that this job opportunity is no longer available
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