November 5, 2024

Allied Telesis

FULL TIME

Solution Marketing Manager-Energy and Utiliti

Job Summary:
The Solution Marketing Manager will contribute significantly to Allied Telesis’ success by driving solution adoption, increasing market share, and building strong ecosystem partner and customer relationships. This position will play a crucial role in bridging the gap between product development and sales, ensuring that solutions are effectively positioned and marketed to meet customer needs.

Essential Duties and Responsibilities:

Market Analysis: Conduct in-depth market research to identify target audiences, understand their needs and analyze competitive landscapes. Monitor market trends and competitor activities to identify new opportunities and adjust marketing strategies accordingly.
Market Engagement: Build and maintain relationships with industry influencers and customers to gather feedback and understand market trends.
Solution Positioning: Develop compelling solution positioning and messaging that differentiates the company's offerings from competitors.
Content Creation: Create various marketing materials, such as whitepapers, case studies, presentations, and blog posts, to educate and engage target audiences
Sales Enablement: Develop sales tools and training materials to equip sales teams with the knowledge and resources needed to effectively sell the product or service
Sales Support: Support regional sales teams to engage with prospects and secure new deals
Marcom Support: Support Marcom team to implement marketing campaigns to generate leads and drive demand for the product or service.

Key Objectives:

Identify business opportunities
Initiate and drive the development of the solutions in key markets
Contribute to validate the solutions.
Contribute to build compelling value proposition and solid competitive advantages.
Enable Sales Teams to increase market share.
Identify and grow solution ecosystems.
Drive solutions adoption

Experience, Skills & Abilities:

5+ years of experience in solution marketing
Proven track record of successfully navigating the target market segments.
Technical knowledge of key products/services within these segments.
Strong understanding of the relevant industry trends, competitive landscape, and customer needs.
Ability to effectively analyze and optimize the value chain of the target market segments.
Excellent written and verbal communication
Strong analytical and problem solving skills

Education / Training: