JOB PURPOSE: The Community Outreach Specialist will conduct networking activities to drive Best Choice growth through referral source network building; developing lead-optimization strategies plan education; and helping develop community engagement events to proliferate increased awareness, advocacy, and strategic partnerships with referral sources. This position will be focused on outreach to build strategic relationships with senior centers, physician groups, facilities, MLTC and CHHA contracts/contacts, community-based organizations, community leaders, faith-based organizations, social workers, and discharge planners. The Community Outreach Specialist will coordinate and attend events in the community, host events at our Best Choice locations, and join network groups to create engagement opportunities with referral sources, prospective private patients/clients, and their caregivers. This position will integrate with the Marketing Teams and Best Choice Operation Team to ensure all referrals are processed in a timely manner and that all activities/events are compliant with state and federal regulatory requirements. The Community Outreach Specialist is expected to maintain ethical conduct and will be responsible for the quality and satisfaction of prospective patients, referral sources, and contracts. JOB RESPONSIBILITIES: - Increase brand awareness of Best Choice Home Healthcare by educating providers, referral sources, MLTCs and CHHAs, private pay prospective patients/caregivers, and other audiences on the benefits of choosing Best Choice as their Homecare service provider, identifying differentiators from other homecare agencies options and isolating key value propositions in relation to audience group and specific needs. - Provide program education through lectures, presentations, events, meetings, or other necessary communications with community and business stakeholders to facilitate Best Choice referral. - Manage assigned strategic relationships, ensure continuous and effective communication with contacts, and respond to all inquiries, requests, and referrals timely. - Work with the Events and Marketing teams in identifying appropriate events, community partners, or other resources and opportunities to educate the community about Best Choice services and provide education/technical/administrative support for planning and execution. - Perform necessary administrative functions of the program to include, but are not limited to, developing informational trainings, and putting together handouts/packets with approved marketing materials. - Closely follow and track all generated referrals. Consistently measure and evaluate individual performance and effectiveness, leading to continuous improvement in outreach efforts to maximize referral opportunities. - Directly assist intake and provider relations as necessary with documentation collection, site tours, home visits, and other follow-ups. - Regularly develop and plan a weekly and daily schedule of outreach activities in alignment with outreach strategies and targets as advised by management. - Meet targets and goals set forth by the Business Development team. - Maintain and generate reports to measure performance and quality of work set by the department. - Document all interactions and outcomes in the designated data management/electronic record system. - Work with the marketing team as needed in the development of promotional messaging and marketing collateral, as well as advising the team regarding public relations and other opportunities to increase awareness of Best Choice services in the community. - Maintain knowledge of all applicable DOH and federal guidelines, including organizational and departmental standard operating procedures and policies. Ensure to maintain compliance with Medicaid and DOH marketing regulations. - All other duties as assigned. Weekly Hours: 40 Schedule: 8:30 AM – 5:30 PM Salary Range: $65,000.00 - $70,000.00 QUALIFICATIONS: Education: - Associate degree in health care administration or related field preferred, or equivalent years of experience. Experience: - Minimum two years of work experience in healthcare business development, preferably with MLTC and/or homecare, including LHCSA and CHHA. - Knowledge of community-based long-term care services to the frail adult population. - Must have strong interpersonal skills (written and verbal). - Experience utilizing HHA Exchange or other database platforms/tools preferred. - Proficiency in Microsoft Word and Outlook required; Microsoft Excel preferred. - Knowledge of the LHCSA program is a plus. - Highly organized and flexible to meet deadlines. - Experience in working independently without significant oversight and or direction from a supervisor. Other: - Must have a driving license active without restrictions. - Written and verbal fluency in a secondary language is required. - Must be a skilled public speaker, willing and comfortable to present in front of audiences. - Familiarity with healthcare organizations and general population dynamics within the greater New York Metropolitan region is a plus. - Willingness to travel throughout the greater NYC metropolitan region (80% of the time). - Positive attitude and outlook with the ability to multi-task in a constantly changing environment. - Works inside at office locations and outside in varied weather conditions in all areas of the community, using private or public means of transportation. - Nights and weekends may apply. - Ability to sit/stand for extended periods of time and ascend/descend stairs. Physical Requirements Individuals must be able to sustain certain physical requirements essential to the job. This includes, but is not limited to: - Standing -Duration of up to 8 hours per day in the field/community - Sitting/Stationary positions – Sedentary position for a duration of up to 6-8 hours a day for consecutive hours/periods. - Lifting/Push/Pull – Up to 50 pounds of equipment, baggage, supplies, and other items used in the scope of the job using OSHA guidelines, etc. - Bending/Squatting – Must be able to safely bend or squat to perform the essential functions under the scope of the job. - Stairs/Steps/Walking/Climbing – must be able to safely maneuver stairs, climb up/down, and walk to access work areas. The position requires the individual to be able to travel and walk between sites/locations and work areas throughout the day. - Agility/Fine Motor Skills - Must demonstrate agility and fine motor skills to operate and activate equipment, devices, instruments, and tools to complete essential job functions (ie. typing, use of supplies, equipment, etc.) - Sight/Visual Requirements – Must be able to visually read documentation, papers, orders, signs, etc., and type/write documentation, etc. with accuracy. - Audio Hearing and Motor Skills (language) Requirements – Must be able to listen attentively and document information from patients, community members, co-workers, clients, providers, etc., and intake information through audio processing with accuracy. In addition, must be able to speak comfortably and clearly with language motor skills for customers to understand the individual. - Cognitive Ability – Must be able to demonstrate good decision-making, reasonableness, cognitive ability, rational processing, and analysis to satisfy essential functions of the job. Job Type: Full-time Pay: $65,000.00 - $70,000.00 per year Benefits: