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Digital Orchestration & Governance Manager

What this position is about – Purpose:

The digital consumer experience team based in Geneva is a growing center of excellence within the Ploom Brand Group, focused on building a modern global brand and digital consumer experiences. A key part of this is to solidify the governance and orchestration of our digital channels in order to ensure that our digital initiatives are aligned with business objectives, comply with internal and external standards, and deliver a consistent, unified consumer experience.

This will require effective and efficient collaboration cross-functionally within the Brand Group as well as adjacent departments and external partners to orchestrate digital initiatives, streamline processes, and ensure a strong channel governance framework is put in place to drive consistency of the brand and consumer experience.

The position of Digital Orchestration & Governance Manager demands a collaborative attitude, good communication skills, excellent project managerial skills, creative skills, and a process-focused aptitude that will enable the effective execution of multiple responsibilities and deliverables, including the cascading of market learnings, a thirst to build our overall digital capabilities and an innovation-based mindset to consistently test new approaches within the structured bounds of our digital channels. The successful candidate will bring a wealth of digital capabilities into the brand environment to challenge traditional ways of thinking. This role is ideal for a highly organized, strategic thinker with a passion for digital transformation and governance, ready to make a significant impact in a large, complex organization.

What will you do - Responsibilities:

• Digital Governance Strategy: Develop and implement a governance framework for digital channels to ensure consistency, security, compliance, and optimization across all digital touchpoints. Establish policies, processes, and best practices for content creation, platform usage, and consumer engagement across digital channels

• Cross-functional Collaboration: Serve as the primary point of contact for digital channel governance, working closely with the various teams to ensure that the consumer experience (CX) is consistent at all touchpoints. Facilitate communication and collaboration between teams to align digital initiatives with overall business goals and strategies

• Channel Orchestration: Manage the orchestration of digital channels, ensuring seamless integration and coordination of campaigns, consumer interactions, and content across platforms. Support the global channel owners to develop and maintain our digital channel roadmap, prioritizing initiatives that enhance the consumer experience, drive engagement, and meet performance KPIs

• Performance Orientated: Strong performance management attitude to support channel activation across all programs in the consumer journey. Ability to provide proactive feedback to markets and activation teams (content, technology and strategy) to improve the delivery of sales and marketing campaigns. Set clear KPI's and ensure a learning approach that focuses on ROI and business impact
• Stakeholder & Agency Management: Experience in managing and educating stakeholders in all things digital, especially in the orchestration and governance realm. Lead the development and delivery of training programs to ensure that stakeholders across the organization understand and adhere to digital governance guidelines. Drive change management efforts to embed digital governance practices within the culture of the organization

What are we looking for?

• Graduate degree or equivalent vocational training in marketing / digital
• 7+ years of experience in digital strategy, digital operations, or governance roles within a complex, matrixed organization.
• Proven track record of managing digital channels (web, mobile, social, etc.) and driving cross-functional digital initiatives.
• Experience with digital governance frameworks, content management systems (CMS), and marketing automation platforms.
• Strong understanding of data privacy regulations, such as GDPR, and digital compliance best practices.
• Capability to work effectively with different departments and external agencies
• Ability to organize and prioritize projects across markets and to build effective relationships
• Proven ability to manage complex projects and market requirements
• Excellent English language a must, French is beneficial
• Strong leadership and stakeholder management skills
• Excellent project management and organizational skills
• Strong analytical mindset, with experience in using data to inform decision-making and performance optimization.
• Familiarity with digital channel metrics, SEO, UX design principles, and consumer journey mapping
• Excellent communications skills: written and verbal
• Ability to communicate across functions and business units

What are the next steps – Recruitment process:

Thank you very much for your interest in the role – we look forward to your application!

Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.