For 138+ years The Coca-Cola Company has grown to become the most recognizable brand in the world. As we have diversified our portfolio organically and inorganically, we are constantly adapting and leading the ever-changing market. We work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we’re looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the world’s most recognized brands.
Position Overview:
Ensures business results, alignment with Bottler. Oversees operations in Bolivia, identifying and capturing new opportunities across the franchise. Jointly with Franchise Director and GM, leads the growth agenda of the Bottlerl strategic, operational, and commercial projects involving the bottler aligned with strategy. Manages New opportunities mapping,
What You’ll Do for Us
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Responsible for achieving business growth, by shaping and implementing core capabilities and managing franchise leadership within Complete Portfolio, multi channels and the Coca Cola System.
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Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
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Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume); leads communication flow between Bottler and KO concerning priorities, programs, address market issues and performance; executes strategies; cooperates with Bottler to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
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Ensure the execution to Win at the Point of Sales (Affordability, Recruitment, Availability, Occasion activation and Market Assets).
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In partnership with Bottler in certain territory, manages projects with them and leads the RTM, execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
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Develops processes and systems to increase sales effectiveness and maximize resource allocation. For example: design a segmentation model to leverage and develop operational capabilities to address local opportunities based on customized needs
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Regarding new products this position has two main responsibilities: identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
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Wire with other regions and operations (even international) peers to ensure best practice sharing and alignment.
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Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies align with central strategy
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Manages cross functional project teams as required.
Qualification & Requirements
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Bachelor’s degree in Marketing, Finance, Business or related field, Master’s degree is preferred.
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5+ years of leadership in a digital commerce with global consumer packaged goods experience, to include branding and grocery are needed.
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Must have experience with annual business planning, forecasting, customer and distributor management.
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Must possess excellent relationship building skills, as well as strategic leadership.
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Distribution center knowledge is ideal
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The ability to influence outcomes and be persuasive are ideal
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Experience or ability to learn and implement agile projects management.
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Proven success with social media ecosphere and leveraging these to drive incremental sales.
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Proven record of localizing and implementing a global consumer goods strategy.
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Strong understanding of system financials/economics
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English and Spanish are required;
What We Can Do For You
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Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico.
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Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Skills:
Influencing; Channel Optimization; Annual Business Planning; Distribution Management; organization; Channel Relationship Management; Channels Strategy; Contract Management; Forecasting Process (Inactive); Business Plan Implementation; Stakeholder Relationship Management; Financial Performance Management; Negotiation; Capacity Development; Strategic Leadership; Business Alignment
Pay Range Not Available