October 15, 2024

Account Media Limited

Cape Town

FULL TIME

Data Specialist

About Us:
We are a B2B marketing company specializing in lead generation through targeted email campaigns. We work with industry-leading clients, delivering high-quality leads for companies like IBM and Microsoft. Our mission is to drive engagement and business growth through strategic marketing outreach.
Job Summary
The Data Specialist will play a key role in building and optimizing our marketing audiences and Ideal Customer Profiles (ICP) to support our email-based lead generation efforts. This role is critical in ensuring that our marketing teams are equipped with the right data to drive successful campaigns. You will work closely with our London-based marketing teams, providing data-driven insights that enable them to reach the right decision-makers within our target markets.
We are seeking a detail-oriented and analytical Data Specialist to join our dynamic team. The ideal candidate will possess a strong foundation in data analysis and management, with proficiency in various programming languages and tools. As a Data Specialist, you will play a crucial role in transforming raw data into actionable insights, supporting decision-making processes across the organisation.
Duties

Collect, clean, and analyse large datasets to identify trends and patterns that inform business strategies.
Develop and maintain databases, ensuring data integrity and security.
Utilise programming languages such as Python, SQL, and R for data manipulation and analysis.
Create visualisations using tools like Power BI and Tableau to present findings to stakeholders.
Collaborate with cross-functional teams to understand their data needs and provide tailored solutions.
Assist in the design and implementation of database structures to optimise data storage and retrieval.
Manage projects related to data initiatives, ensuring timely delivery of results.
Document processes and methodologies for future reference and training purposes.

Requirements

Proficiency in Python, SQL, VBA, R, or similar programming languages.
Excellent project management abilities with a proven track record of delivering projects on time.
Strong attention to detail and the ability to work independently as well as collaboratively within a team environment.
Previous experience in a data-related role is preferred but not essential.
A degree in Data Science, Computer Science, Statistics, or a related field is advantageous.

Key Responsibilities:

Build, refine, and maintain marketing audiences and ICPs based on detailed data analysis.
Collaborate with marketing and sales teams to define and develop audience segments that align with our lead generation goals.
Utilize CRM and marketing tools to identify potential prospects and enhance the targeting of email campaigns.
Analyze audience data to improve segmentation, targeting, and personalization strategies.
Conduct ongoing research to ensure our data reflects the latest market trends and customer profiles.
Ensure data compliance with industry standards and data privacy regulations.
Work closely with the email marketing team to optimize list performance and deliverability.
Provide data insights and reporting to marketing stakeholders to guide campaign strategy and execution.

If you are passionate about working with data and eager to contribute to impactful projects within our organisation, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: R250 000,00 - R300 000,00 per year
Application Question(s):