October 18, 2024

PepsiCo

București

Shopper Activation Specialist

Overview:

Join Pepsi Co and Dare to follow your curiosity!

We’re inspired by our leaders and excited by the opportunities our iconic brands and global reach provide. We’re proud to make a real-world impact on our customers, our communities and one another, constantly innovating and moving with agility. With a spirit of innovation driving everything we do, joining Pepsi Co gives you the opportunity to try new things, explore your potential and accelerate your career.

Due to our continue success and growth, we are now looking for our next Shopper Activation Specialist.

This role is accountable for defining, leading and implementing an activation calendar of shopper initiatives across modern trade customers to deliver our channel performance ambitions and grow our category as well as our market share within it.

This role includes strategic planning, activity development, measurement & evaluation, briefing / development, execution and performance tracking

Responsibilities:

Develop shopper activation annual strategy and plans to maximise the business opportunity across OT customers;
Develop differentiated shopper marketing programming grounded in brand, consumer, shopper and retailer insights
Work with agency partners and Brand Teams to develop and execute promotional and customer specific programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
Align customer and internal Brand Teams on customer relevant programs & strategies
Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
Promote/develop new ways to activate at retail, including communication and coordination with Field Marketing team
Develop strong working relationships with internal Pepsi Co teams as well as external customer teams, including sales, marketing, insights, innovation and operations
Provide rigorous analysis of marketing plan results and recommendations for future programming
Build & manage strong partnerships with best in class Agencies, and leverage as extensions of Shopper Marketing to further capacity and impact

Qualifications:

Strong team leadership and talent development skills
Must demonstrate professional maturity – ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders
Strong Collaboration and Project Management skills
Strong analytical skills
Advanced Power Point and Excel skills
Ability to effectively collaborate, communicate and influence in a matrix environment.
Creative thinking and problem solving skills
Demonstrated ability to develop and cultivate relationships

Qualifications

University degree or equivalent

Experience

Minimum 5 years commercial experience (sales and brand management)
Finance experience a plus

Overview (Secondary Language):

What can you expect from us:

Opportunity to grow and learn in a company that puts people first;
Competitive salary and benefits package, regularly analyzed and improved;
Opportunities to learn and develop every day through a wide range of programs;
Internal digital platforms that promote self-learning;
Working in a hybrid environment with flexible hours;
We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other.

Interested? Know someone who might be? This is a great opportunity to join the Pepsi Co Romania te