Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Healthcare Professional (HCP) Content Coordinator to join our Central Eastern Europe (CEE) team. You will be responsible be responsible for leading the development and execution of a comprehensive HCP strategy and tactical plan for relevant brands/categories.
Main responsibilities :
Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)
Recommendation of touchpoints & tailored messages for specific targets
Leading cooperation with external services (all year strategy/ content/ budget)
Local cooperation with brand teams, medical teams, MCE team
Support brand leads in translating HCP insights to consumer added value
Identify Customer (HCP) 360 Engagement Strategy
Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical
Close cooperation with global team & localization of global content
About you
Educational background in pharma/medicine / marketing will be a plus
Proven work experience in creating content strategy for medical professionals
Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
Understanding HCP Journey, information needs, role and credibility of different touchpoints
Ability to analyze reports / draw conclusions, and recommend actions based on them
Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge
Team spirit persuasiveness & influential skills, highly collaborative
Fluency in Polish and English
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare.
Flexible work policy, with a possibility to work up to 50% of time from home.
PursueProgress. Discover Extraordinary.
Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!