November 1, 2024

Procter & Gamble

Panamá

OTHER

Digital Media Trader

Job Location
Panama
Job Description

As a Digital Media Trader, you’ll have the responsibility to implement, execute, and optimize the media activations of some of our most important leading brands. P&G is looking for a self-motivated, results-driven individual to work on the regional digital media team. You’ll be responsible for bringing innovation to the plans, staying in touch with industry, and assessing consumer & competitive trends.

As a Digital Media Trader you will:

Be responsible for the End-to-End campaign management and execution in all main digital media platforms for Programmatic, Search, Social, and Video.
Closely partner with Digital Planner to ensure digital campaigns to effectively reach the identified target audience and deliver strong media results.
Analyze, track, and optimize campaigns on an ongoing basis. Measure the campaigns' performance. Proactively make strategic recommendations to meet campaign goals and improve performances.
Bringing innovative ideas about campaign strategies and staying ahead of the competition by analyzing, keeping pace, and regularly documenting industry trends. Connect externally to stay on top of industry & consumers trends.
Continuously improve media processes, solve problems, and troubleshoot to achieve a streamlined operation.
Act as a steward of brand media investments to build channel allocations and adapt to budget changes as needed.

Job Qualifications

Mandatory Experience of media landscape. You will require a knowledge of the digital media landscape, and activation of awareness and performance campaigns. Experience in media of 5+ years is required. Mastery of Digital campaigns’ setup, optimization & reporting.
Courageous Leader with media experience and willingness to continuously learn. We are seeking a business-minded doer with knowledge of the media marketing landscape who puts the consumer experience at the heart of activities and decisions.
Innovative and entrepreneurial focus. You will need to be focused and decisive with the ability to take risks where needed. With ability to naturally make creative connections, experiment continuously, and push boundaries.
Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people, and build strong relationships internally/externally to drive action.
Accountable, Autonomous, Organized, Strong Analytical Capabilities and Strategic Thinking
Software, Equipment and Tools: Microsoft Office Package. Deep understanding of Buying Platforms including Google Adwords, DV360, Facebook Business Manager, Programmatic Media, Tiktok, etc. General understanding of Digital Planning Platforms such as Facebook Campaign Planner, Google Reach Planner, etc. Ad serving & Audit Tools’ management (Flashtalking, MOAT, Nielsen DAR) is a plus.
Preferable: Experience working with CPG companies is highly appreciated.
Advanced English