Job Opportunities in Pakistan


September 12, 2024

ClearPath Orthodontics

Lahore

FULL TIME


Performance Marketing Manager

Clear Path Orthodontics is seeking a results-driven Performance Marketing Manager to join our team in Lahore. This role is essential for driving our digital marketing efforts through data-driven strategies and performance optimization. The ideal candidate will have a robust background in performance marketing, a knack for managing campaigns across multiple channels, and a passion for delivering measurable results. This role involves developing and executing strategies to maximize ROI, analyzing performance metrics, and continuously refining marketing tactics.
Key Responsibilities
  • Develop, execute, and manage performance marketing campaigns across various digital channels including search engines, social media, and display advertising.
  • Optimize campaigns to drive traffic, increase conversions, and achieve key performance indicators (KPIs).
  • Conduct in-depth analysis of marketing performance, track and report on metrics, and generate actionable insights to enhance campaign effectiveness.
  • Collaborate with cross-functional teams to align marketing strategies with business goals and ensure cohesive messaging and branding.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies to leverage new opportunities and maintain a competitive edge.
  • Manage and allocate budgets efficiently to maximize return on investment and achieve financial targets.
  • Implement split testing and other methodologies to continuously improve campaign performance and user engagement.
Experience and Qualifications
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 3-5 years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.
  • Strong analytical skills with proficiency in using performance marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and similar.
  • Experience with split testing, conversion rate optimization, and other performance enhancement techniques.
  • Excellent communication skills and the ability to present data-driven insights to stakeholders.
  • Strong organizational skills and the ability to manage multiple campaigns and projects simultaneously.
Job Type: Full-time
Pay: Rs150,000.00 - Rs200,000.00 per month
Education:
  • Master's (Preferred)

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