Job Opportunities in Pakistan

Job Overview

Responsibilities

• Develop and implement all advanced digital marketing campaigns e.g. Pay-per-click (PPC)/Pay-Per-Performance (PPP), Search Engine Marketing (SEM)/Search Engine Optimization(SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
• Build and maintain our social media presence.
• Measure the overall ROI and KPIs of all digital marketing campaigns.
• Identify current marketing trends and insights.
• Optimize the costs and campaign performance based on these insights.
• Develop creative digital marketing growth strategies.
• Plan, execute and measure conversion tests to create strategic planning accordingly.
• Work with internal teams to create landing pages and improve the consumer experience.
• Use your analytical abilities to assess the experience of our audience over multiple channels.
• Help in setting and optimizing marketing funnels (e.g, click funnel, conversion funnel, etc).

Requirements

• Bachelor’s degree in Marketing, Information Technology or related field.
• Proven 2+years of experience in Digital Marketing Manager, Digital Marketing Specialist or a similar role in the Marketing Department.
• Working knowledge of leading and managing SEO/SEM campaigns.
• Certification of Advanced Digital Media Marketing will be preferred.
• Ability to identify target audiences and devising effective campaigns.
• Working experience in optimizing landing pages and user funnels.
• Familiar with website analytics tools like Crazy Egg, Mint, Matomo, etc.
• Good knowledge of ad serving tools like Epom, DART, Aglare, Adzerk, etc.
• Outstanding experience in setting up and optimizing Google Adwords campaigns.
• Exceptional knowledge of content management and email marketing software.
• Good understanding of social media and display advertising platforms.
• Great interpersonal skills.
• Exceptional oral and written communication skills.
• Ability to work in a team or individually as and when required.
• Ability to manage and handle multiple tasks.
• Outstanding problem-solving skills.
• Exceptional attention to detail.
• Good time management abilities.
• Strong decision-making skills.