Job Opportunities in Mexico

The Marketing Specialist is responsible for developing and executing effective (technical) marketing communication materials to promote AEIs Critical Sensing and Control (CSC) products and applications. This position requires a combination of technical expertise and creative problem-solving to create effective marketing materials, block diagrams and field training campaigns. This position is an integral part of the organization’s marketing team and works closely with marketing leaders, product managers, design engineers and other support staff to ensure that the organization’s technical marketing message aligns to the AEI corporate marketing strategy. This would be an excellent opportunity for engineers who want to advance their careers in technical marketing, business development, enabling both engineering & application knowledge into creative technical marketing campaigns.


Responsibilities

• Develop and execute technical marketing communication materials for the field sales teams including marketing campaigns focused on the proposition of CSC products and applications.
• Monitor and analyze marketing performance metrics and evaluate the effectiveness of campaigns.
• Design and create print, digital, and multimedia technical marketing collateral, such as marketing war boards, competitive analysis, applications notes, block diagrams, white papers, and web page content.
• Coordinate and collaborate with internal and external stakeholders to ensure technical marketing messages are consistent and effective.
• Identify and evaluate innovative marketing opportunities and channels.
• Stay up to date with industry trends, technologies, and best practices.
• Manage budgetary and timeline requirements for projects.

Qualifications & Skills
Bachelor’s Degree in Engineering or Science, or equivalent.
2+ years’ experience in application support, product marketing or design
engineering in electronics.
Experience working with a variety of software applications, such as Adobe
Creative Suite, Microsoft Office, and Salesforce
Knowledge in relevant products and applications
Excellent software application skills, such as Microsoft Power Point, Word,
Excel Ability to develop and execute marketing plans
Knowledge of search engine optimization (SEO)
Ability to develop and manage social media strategies
Knowledge of web development and design
Knowledge of graphic design and multimedia software
Ability to work with analytics and reporting tools
Familiarity with customer relationship management (CRM) systems
Knowledge of email marketing platforms and techniques
Excellent communication and interpersonal skills –
English language,
Flexible in terms of availability for team calls at different times as per
business requirement

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