July 25, 2024

Kinedu

México

OTHER

Lifeycle Marketing Analyst

About Kinedu
Kinedu is on a mission to unleash early childhood development at scale by fostering quality learning experiences at home and at school and everywhere in between.

Parents are busy and struggle to find and apply early childhood principles. Educators in early childhood, while being a fundamental resource for parents all over the world, are consistently in the lowest-paid professions across geographies. All in all, adults in every setting are resource and time-constrained and are expected to provide high-quality care without much support.
Kinedu seeks to change that by providing parents with an app that presents simple and engaging personalized video-based developmental activities for 0 to 6-year-old children. The Kinedu Skills® model allows families to understand how children are developing, with a catalog of more than 2,000 video-based activities for child development, master classes, articles and on-demand and live classes on parenting, sleep, feeding, play and more! Focused on reducing uncertainty for parents during the first few years, all available in three languages - English, Spanish, and Portuguese.

Kinedu reaches over 500,000 users monthly and has millions of emails in its database, its main markets being the United States, Brazil, and Latin America. Our solution ensures that children's learning has a timely start, and is guided by holistic, science-based guidelines.
We have an exciting pipeline of additional products and are at an exciting inflection point of growth. Are you ready to help us build a better world through education?

About the Early Childhood Content Analyst role:
As a Lifecycle Marketing Analyst, you’ll play a pivotal role in driving user conversion, activation, and retention in the Kinedu app through a variety of marketing channels and tools. Your responsibilities will encompass creating, managing, monitoring, and optimizing campaigns from start to finish. You’ll collaborate closely with the Content, Live Programs, and Product teams to create engaging and personalized messages that address Kinedu parents’ needs—helping them in their mission to give their baby’s the best start.

Your Responsibilities:

Brainstorm creative campaign concepts to drive conversion, activation, and retention initiatives.
Write compelling copy for email, push, in-app messages, and other formats/channels
Coordinate the creation of visual assets with our Design team.
Handle the adaptation of marketing content in three languages (EN, ES, PT).
Program campaigns in our engagement platforms (Leanplum/Clevertap, Engagement).
Conduct campaign tests to ensure quality control and proper programming settings.
Develop A/B tests to optimize campaigns and identify best practices.
Analyze campaign results to evaluate impact and determine next steps.
Maintain logs of campaign changes, experiments, results to keep the rest of the team informed.

What you bring:

Proficiency in English and Spanish is required (Portuguese is a plus)
Strong analytical skills with the ability to interpret data, generate reports, and draw actionable conclusions
Excellent communication, creative writing, and translation skills
Attention to detail and meticulous organizational skills
Team player mentality
Exceptional time management skills for fast-paced work environment
Problem-solving self-starter who displays a strong sense of ownership of tasks

What You’ll Get:

You’ll join an enterprise that is part of: Endeavor, 500 startups, and has been awarded by App Store and Google Play team.
Opportunity to join a team of talented, dynamic, and results-driven professionals.
A chance to work at a startup focused on improving early childhood development at scale with 9M+ users in more than 180 countries.
Competitive compensation package. We offer great benefits including laptop, flexible vacation policy, health and life insurance plans.