September 13, 2024

Cobh Heritage Centre

Cobh

FULL TIME

Head of Strategy

Head of Strategy, Cobh Heritage Centre, Cobh, Co. Cork. Cobh Heritage Centre is offering a two year contract for the post of Head of Strategy, who will report to the Board of the Cobh Heritage Trust on all strategic matters in relation to the Cobh Heritage Centre and will have responsibility for the strategic planning and development of the Centre. The Head of Strategy will develop a new Strategic Plan for the Cobh Heritage Centre in which the strategic goals and direction of the Centre are set out in liaison with the Board, and will perform a critical role in ensuring the Centre’s success. The Strategy will clearly outline the Centre’s developmental trajectory by navigating changing market conditions and driving growth. The Head of Strategy, upon adoption of the plan, will be responsible for creating the implementation strategy to deliver fully on the objectives agreed. A key responsibility of the Head of Strategy will be to lead the development and implementation of proactive communications, national and international marketing and the development of an effective public relations strategy across a wide customer base in order to promote Cobh Heritage Centre and develop a successful brand.
Responsibilities will include -
● The preparation, adoption, coordination and delivery of the comprehensive strategy for the Cobh Heritage Centre.
● Responsible for identifying sources of funding and the preparation of funding applications, forecasting funding requirements for strategic initiatives and opportunities.
● The Strategy will contain the vision, strategic goals and objectives which ensure the Cobh Heritage Centre reaches its potential as a world class tourist attraction within the range of attractions in the Cork Harbour Area, identifying synergies with existing venues, new events, festivals and activities.
● The Strategy will make provision for a reimagined Centre, identify and maximise the opportunities within rebranding, marketing, communications, exhibition content, theme, social media, ticketing, and capital development. It will also ensure the Centre optimises its potential through strategic partnerships, both domestic and international.
● The Strategy will be dynamic in nature so as to enable the adaptation of the Centre as a venue, to include its heritage and other aspects, to achieve its goals and development in line with market conditions.
● The Head of Strategy will be responsible for the establishment and fostering of collaborative relationships with the Shareholder, internal and external stakeholders for the creation and delivery of key initiatives and the identification of funding opportunities to achieve the goals of the Cobh Heritage Centre as adopted in the strategy.
● The Head of Strategy will be responsible for the development of key performance indicators to track the progress of the implementation plan which derives from the strategy.
● The Head of Strategy will review the strategic goals and the KPIs as conditions evolve and advise the Board
● Other responsibilities will include (but not be limited to) -
○ Analysing market trends, studying competitors, learning from and deploying best practice, and understanding customer behaviour to inform strategic decision-making.
○ Creating and implementing the marketing strategy that aligns to the business plan, drives growth, brand awareness and visitor engagement for the viability and success of the Cobh Heritage Centre.
○ Developing and executing a digital media marketing strategy to drive brand awareness and consumer engagement
Job Type: Full-time
Pay: €11.30-€25.04 per hour
Work Location: In person
Application deadline: 28/09/2024