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Social Media Specialist
Job Scope and Responsibility
End-to-end video content creation (ideation, scriptwriting, shooting, being talent, editing and posting). Monitor and report on social media KPIs like engagement, impressions, and growth.
Job Descriptions:
Create and schedule posts following the content calendar.
Manage audience interactions by responding to comments, messages, and resolving issues.
Manage and oversee all social media platforms, ensuring consistency and high-quality content.
Engage with key followers, fostering community growth and partnerships.
Create engaging video content, including scripting, shooting and editing.
Analyze weekly social media performance (reach, engagement, growth) and adjust the content calendar as needed.
Lead weekly content ideation sessions, proposing creative content based on audience preferences and trends.
Contribute to the creation of a monthly performance report, tracking KPIs, and engagement metrics.
Review and refine the content calendar for the upcoming months, focusing on high-impact content.
Requirements:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
1 to 3 years of professional experience in social media.
In-depth understanding of the company’s primary products and services.
In-depth understanding of platform-specific content styles (video for Tiktok vs posts for Instagram).
Knowledge of social media KPIs and how they impact engagement and growth.
Content creation skills, including basic graphic design and video editing.
Solid understanding of social media algorithms and how they affect content performance.
Relevant coursework or certifications in social media.