Job Title: Marketing Specialist (Fashion Industry) Company: (YM)COUTURE Location: Remote (Based in Colombia) Job Type: Full-Time About Us:
(YM)COUTURE is an international leader in fashion manufacturing, providing top-quality services to designers, fashion entrepreneurs, and luxury brands.
We are expanding our marketing team to include a Marketing Specialist with a focus exclusively on the fashion industry. If you have a passion for fashion marketing and a strong educational background in fashion, we want you to join our growing team. Job Description:
We are seeking a Marketing Specialist with a university degree in fashion and a proven track record of driving marketing strategies for fashion brands. The ideal candidate will have experience in digital marketing, social media campaigns, and influencer marketing, with a deep understanding of the fashion industry's unique marketing needs.
Key Responsibilities:
Develop and implement marketing strategies tailored specifically for the fashion industry, including branding, social media, influencer partnerships, and digital advertising.
Create and manage social media campaigns on platforms such as Instagram, Tik Tok, and Facebook, driving engagement and growing brand awareness for both (YM)COUTURE and client brands.
Collaborate with fashion clients to understand their target audience and develop strategies that align with their brand vision.
Analyze and report on campaign performance metrics, making data-driven adjustments to improve engagement, conversions, and sales.
Stay up to date on fashion industry trends, competitors, and best practices in fashion marketing.
Work closely with designers and production teams to ensure marketing materials align with brand aesthetics and messaging.
Develop content calendars, manage budgets for paid campaigns, and coordinate marketing initiatives across multiple platforms.
Qualifications:
University degree in fashion or a related field is required.
Proven experience in marketing within the fashion industry.
Strong understanding of digital marketing strategies, including SEO, Google Ads, social media advertising, and email marketing.
Knowledge of fashion trends and the ability to translate them into successful marketing campaigns.
Experience with influencer marketing and building partnerships within the fashion industry.
Excellent communication skills and the ability to collaborate with various teams.
Ability to manage multiple projects and campaigns simultaneously.
Preferred:
Experience working with luxury or high-end fashion brands.
Familiarity with fashion design or production processes.
Basic graphic design or video editing skills to create visually compelling marketing materials.
Benefits:
Flexible remote working environment.
Opportunity to work with leading international fashion brands.
Competitive salary based on experience.
How to Apply:
Please submit your resume and portfolio showcasing your fashion marketing experience to info@ymcouture.com.
We are particularly interested in examples of campaigns you have managed in the fashion industry. Job Type: Full-time Expected Start Date: 06/10/2024