Job Opportunities in Brazil
September 20, 2024
Ionic Partners
OTHER
Marketing Director, Sparkrock
Are you a high-performing marketing executive with a growth mindset? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, Sparkrock is the place for you.
Sparkrock helps social benefit organizations like nonprofits, school boards, and government agencies to reach their greatest potential using technology. We help to make these mission-driven organizations more efficient, freeing up their time and resources to focus on the good they want to achieve. Every day, nearly 45,000 people use our ERP products to make the world a better place.
As the Marketing Director, you will run marketing across the K-12 Education vertical in Canada and the Non-Profit and Human Services vertical across North America. You will be a key member of the sales and marketing team, as well as the extended executive team. You will play a vital role in our go-to-market strategies, managing a team comprised of customer marketing and demand generation professionals. The ideal candidate is data-driven, leads with insights, can set strategy, generate great ideas, and also roll up their sleeves to execute.
If you are highly motivated and love building and growing, this is the place for you.
Responsibilities
Strategy Development
- Formulate and execute comprehensive marketing strategies aligned with corporate goals.
- Develop a deep understanding of the market, customers, and competitors in the Non-Profit and K-12 Education sectors.
- Create compelling value propositions and update assets from website content to collateral materials.
Lead Generation and Pipeline Development
- Scale pipeline development and help accelerate opportunity velocity.
- Build awareness and opportunities through multiple channels such as Linked In, agencies, paid ads, SEO, PR, content marketing, etc.
- Optimize campaigns through A/B testing, performance metrics, and ROI analysis.
Team Leadership and Collaboration
- Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performance culture.
- Oversee the planning and execution of marketing initiatives, ensuring alignment with strategic goals.
- Foster a culture of continuous learning and growth within the marketing team.
- Collaborate closely with sales, customer success, services, and support teams to build our brand and opportunity pipeline.
Customer Advocacy and Content Creation
- Work with customers to create references, case studies, and success stories.
- Create and manage a compelling website and content strategy to enhance brand presence.
- Ensure consistent messaging and positioning across all marketing channels.
Data-Driven Insights and Reporting
- Implement dashboards with key metrics and provide strategic insights to the executive team.
- Utilize analytical skills to uncover trends and insights, optimizing marketing efforts.
- Provide data-driven insights to inform decision-making and strategy adjustments.
Requirements
-
7+ years of experience in marketing, with a strong background in B2B and Saa S environments - 3+ years of experience in the Non-Profit and municipal government industry verticals.
- 3+ years of proven track record in developing and executing successful marketing strategies and campaigns for lead generation
- Strong team leadership skills and the ability to manage and develop a marketing team
- Strong analytical abilities with a data-driven approach to decision-making
- Demonstrated history of success in a growth business
- Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics tools
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
- Excellent communication, collaboration, and presentation skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field
Nice to have
-
AI experience: Familiarity with AI-driven marketing tools - Advanced Education: MBA or advanced marketing certifications
Benefits & Compensation
We don’t call them perks; they’re just part of what makes working at Sparkrock great.
-
We are 100% remote and global. Live your best life, wherever that may be, and never lose out on career opportunities because of it. - Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results.
- Dedication to development. We focus on career paths for each and every one of our employees and help provide training to advance at every stage in your career.
- Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
- Focus on culture. Coffee chats, happy hours, cooking classes, book clubs, and more!
- Stipend to help set up your ideal home office.
Salary:
OTE CAD $185,000 ($160,000 base)
OTE USD $150,000 ($130,000 base)
We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities.
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