Job Opportunities in Australia

Position Description


Job Title Manager Tourism and Marketing
Award: Queensland Local Government Industry (Stream A) Award - State 2017
Division 2 - Section 1 (Administrative, clerical, technical, professional, community
Division: service, supervisory and managerial services)
Classification: – Over Award Rate, Department Head Category 5
Salary Range $85,410 to 89,154 (dependant on qualifications and experience – to be negotiated)
Employment To be negotiated
Department: Tourism and Marketing
Reports to: Chief Executive Officer
Approved: Chief Executive Officer
Version Date V2 – October 2024




POSITION OBJECTIVE
To improve the economy and reputation of Croydon through the maintenance, support, and development
of the tourism industry in the Shire. Focus shall be on creating new revenue streams via products,
grants, and extending the stays of visitors. Position includes managerial responsibility for heritage listed
and historic sites in Croydon, maintenance of heritage and genealogical archives, and the operation of
the Visitor Information Centre.


POSITION-SPECIFIC RESPONSIBILITIES

Tourism

• Identify and expand revenue opportunities for Council in the Tourism market.
• Seek opportunities to explore tourism-driven economic development opportunities with existing

priorities, meets identified demand and community needs, whilst showcasing Croydon and the
unique diversity of the Gulf Region.

• Manage promotion of Croydon Shire’s built and natural assets (including the True-Blue Visitor

Information Centre, Heritage Precinct, Freedom Camping Ground, Mining Museum, Chinese
Temple Site, Heritage Cemeteries, and others which may be identified).

• Management of tourism and heritage related events including (but not limited to) the Croydon

Heritage Festival.

• Identify any maintenance or safety issues in or around Croydon Shire’s built and natural

resources and bring to the attention of the Works Department for remediation.

• Lead, manage and inspire the tourism team to strive for excellence in the delivery of creative

initiatives which energise the promotion of Croydon, the Gulf Region, and associated events. 1 | P a g e

• Proactively explore, and prepare timely submissions to leverage grant opportunities associated

with heritage and tourism priorities of Council.

• Look for, and be open to, collaborative opportunities with the rest of Council.
• Actively develop working relationships with regional, state, and national tourism and heritage

organisations including governmental, membership based, and corporate organisations.
Marketing
In conjunction with Council’s external media consultants:

• Develop and implement marketing strategies utilising a mix to traditional and digital marketing

to support and fulfill the Tourism-related responsibilities outlined above.

• Further and other responsibilities as requested from time to time.

SELECTION CRITERIA
Mandatory

• Formal qualification in Tourism or equivalent work experience.
• Ability to apply creative thinking skills to develop new projects and events and solve the challenges

which may arise in implementation (especially those presented by a remote location, limited
budgets, and staffing capacity).

• Ability to lead and manage a team.
• Ability to manage projects from ideation to completion.
• Excellent written and verbal communications, with the ability to convey complex information to a

• Tour guide experience not mandatory but advantageous.

CORPORATE RESPONSIBILITIES

Projects – The specific projects set out in your Performance Agreement are in addition to those general
responsibilities set out in this Position Description.
Policy and Procedural Responsibilities
Be aware of, and act in accordance with all council policies and procedures.

Code of Conduct
Adhere to behaviours, responsibilities, and actions identified within Council’s Code of Conduct. Staff not
adhering to the Code of Conduct may be subject to disciplinary action.

2 | P a g e

Work Health and Safety

Comply with all work health and safety legislation, codes of practice, and Council policies, procedures and
guidelines. Use appropriate protective clothing and equipment.

Ensure risks are identified and controlled for tasks, projects and activities that pose a health and safety
risk within your area of responsibility.

General

• Subject to prior approval by management, all employees should start no later than the assigned

time and preferably arrive at least five (5) minutes prior for the purpose of setting up their work
area.

• All employees should notify their immediate supervisor within 30 minutes of their start time in the

event of an unplanned absence.

• Tasks allocated to this position shall be performed to a high standard, in accordance with

procedural guidelines and timeframes, and with efficient and effective utilisation of resources.

• Establish and maintain effective professional relationships with Managers, Supervisors, Employees

and Contractors.

• Maintain a positive team culture based on honest, trust and integrity.
• Duties shall be carried out in accordance with accepted industry standards, compliance with

Governance
• Ensure best-practice and compliant Records Management system is adhered to for the secure
statutory/ policy/ procedure/ guideline requirements.


Leadership/ Management
• Provide clear leadership on vision, direction, culture, attitude, performance and behaviour for
long-term goals are developed and then met in a context of changing needs, opportunities and
constraints.

• To manage the operations of the Council to ensure that Council’s directions are met, and

continuous improvement is achieved in the delivery of council services.

• Ensure all management/ supervisory positions have both Position Descriptions and Performance

Agreements in place and that performance appraisals occur for all staff in accordance with Council
policy/ procedure/ guidelines.

• Ensure Council compliance with its Statutory obligations, as well as Council Policies, Procedures

and Guidelines relevant to this PD.

• Ensure all strategic planning and reporting thereon are complete/ updated on time and to

prescribed statutory requirements (e.g. Corporate Plan/ Annual Operational Plan/ Quarterly Annual
Operational Plan Reporting/ Annual Report/ Annual External Audit/ Master Plan/ Planning Scheme/ 3 | P a g e

Disaster Management Plan/ Asset Management Plan/ Infrastructure Plan/ Workforce Development
Plan/ Risk Management Plan etc).

• Ensure Council’s policy framework is contemporary and fit for purpose and that all policies,

procedures and guidelines are up to date.

• Contribute to development of a clear Vision for Council incorporating the sub-components of

culture, behaviour, attitude and performance expectations for all Council operations and
employees.

• Lead by example demonstrating an inclusive team, customer and outcome focussed approach to

operational management.

• Ensure team meetings and toolbox talks occur regularly as a standard component of management

operations, covering policies, procedures and guidelines content.

• Contribute to the development of the annual operating and capital budgets.
• Ensure functional compliance with the approved operating and capital budgets.
• Ensure capital works projects have been fully costed and professionally planned prior to

ORGANISATIONAL RELATIONSHIPS
Reports to: Chief Executive Officer
Internal Liaison: Mayor, Councillors, Chief Executive Officer, Managers, and all Croydon Shire
Council employees.
External Liaison: Federal and state government agencies, statutory authorities, tourism and
economic development bodies, tourism businesses, fellow tourism workers in the
region, contractors, members of the community
MANDATORY REQUIREMENTS
• Police check – previous offences may not necessarily restrict employment.
POSITION DESCRIPTION AUTHORISATION
This position description is subject to change from time to time as Croydon Shire Council may be
developed or restructured. Any such reorganisation of duties shall be the subject of discussion and
agreement with the position incumbent.
4 | P a g e