Job Opportunities in Australia


October 26, 2024

Croydon Shire Council

Croydon


Toggle Manager Tourism and Marketing


Position Description


Job Title Manager Tourism and Marketing
Award: Queensland Local Government Industry (Stream A) Award - State 2017

Division 2 - Section 1 (Administrative, clerical, technical, professional, community
Division: service, supervisory and managerial services)

Classification: – Over Award Rate, Department Head Category 5
Salary Range $85,410 to 89,154 (dependant on qualifications and experience – to be negotiated)

Employment To be negotiated
Department: Tourism and Marketing
Reports to: Chief Executive Officer
Approved: Chief Executive Officer
Version Date V2 – October 2024




POSITION OBJECTIVE
To improve the economy and reputation of Croydon through the maintenance, support, and development
of the tourism industry in the Shire. Focus shall be on creating new revenue streams via products,
grants, and extending the stays of visitors. Position includes managerial responsibility for heritage listed
and historic sites in Croydon, maintenance of heritage and genealogical archives, and the operation of
the Visitor Information Centre.


POSITION-SPECIFIC RESPONSIBILITIES

Tourism

  • Identify and expand revenue opportunities for Council in the Tourism market.
  • Seek opportunities to explore tourism-driven economic development opportunities with existing
and emerging businesses in Croydon Shire.
  • Develop and implement a Tourism and Promotional Strategy that supports Council’s strategic
priorities, meets identified demand and community needs, whilst showcasing Croydon and the
unique diversity of the Gulf Region.

  • Manage promotion of Croydon Shire’s built and natural assets (including the True-Blue Visitor
Information Centre, Heritage Precinct, Freedom Camping Ground, Mining Museum, Chinese
Temple Site, Heritage Cemeteries, and others which may be identified).
  • Management of tourism and heritage related events including (but not limited to) the Croydon
Heritage Festival.
  • Identify any maintenance or safety issues in or around Croydon Shire’s built and natural
resources and bring to the attention of the Works Department for remediation.
  • Lead, manage and inspire the tourism team to strive for excellence in the delivery of creative
initiatives which energise the promotion of Croydon, the Gulf Region, and associated events. 1 | P a g e

  • Proactively explore, and prepare timely submissions to leverage grant opportunities associated
with heritage and tourism priorities of Council.
  • Look for, and be open to, collaborative opportunities with the rest of Council.
  • Actively develop working relationships with regional, state, and national tourism and heritage
organisations including governmental, membership based, and corporate organisations.
Marketing
In conjunction with Council’s external media consultants:

  • Develop and implement marketing strategies utilising a mix to traditional and digital marketing
to support and fulfill the Tourism-related responsibilities outlined above.
  • Further and other responsibilities as requested from time to time.
SELECTION CRITERIA
Mandatory
  • Formal qualification in Tourism or equivalent work experience.
  • Ability to apply creative thinking skills to develop new projects and events and solve the challenges
which may arise in implementation (especially those presented by a remote location, limited
budgets, and staffing capacity).

  • Ability to lead and manage a team.
  • Ability to manage projects from ideation to completion.
  • Excellent written and verbal communications, with the ability to convey complex information to a
range of audiences.
  • Demonstrated computer literacy, with proficiency in Microsoft Office365 Applications (Word, Excel,
Access, Power Point, Teams, etc)
  • Demonstrated excellent social media literacy on all applicable social media platforms.
  • Attention to detail.
  • Skilled in stakeholder liaison and relationship building.
  • Demonstrated conflict resolution skills with the ability to work collaboratively with a range of
individuals and teams.
  • Exceptional customer service skills and the ability to foster them in others.
Desirable
• Experience with heritage-focussed tourism,
  • Tour guide experience not mandatory but advantageous.

CORPORATE RESPONSIBILITIES

Projects – The specific projects set out in your Performance Agreement are in addition to those general
responsibilities set out in this Position Description.
Policy and Procedural Responsibilities
Be aware of, and act in accordance with all council policies and procedures.

Code of Conduct
Adhere to behaviours, responsibilities, and actions identified within Council’s Code of Conduct. Staff not
adhering to the Code of Conduct may be subject to disciplinary action.

2 | P a g e

Work Health and Safety

Comply with all work health and safety legislation, codes of practice, and Council policies, procedures and
guidelines. Use appropriate protective clothing and equipment.

Ensure risks are identified and controlled for tasks, projects and activities that pose a health and safety
risk within your area of responsibility.

General

  • Subject to prior approval by management, all employees should start no later than the assigned
time and preferably arrive at least five (5) minutes prior for the purpose of setting up their work
area.
  • All employees should notify their immediate supervisor within 30 minutes of their start time in the
event of an unplanned absence.
  • Tasks allocated to this position shall be performed to a high standard, in accordance with
procedural guidelines and timeframes, and with efficient and effective utilisation of resources.
  • Establish and maintain effective professional relationships with Managers, Supervisors, Employees
and Contractors.
  • Maintain a positive team culture based on honest, trust and integrity.
  • Duties shall be carried out in accordance with accepted industry standards, compliance with
various legislative requirements, standards and Council policies, procedures and local laws.
  • The employee shall show a spirit of cooperation towards their supervisor/s, other employees and
the achievement of Council’s aims and objectives.
  • It is a requirement that all Council employees maintain a current manual “C” class driver’s licence
at all times where driving forms part of regular work activities.
  • Foster and maintain strong public relations with Council’s ratepayers, customers and other bodies
directly or indirectly associated with Council.
  • Provide consistent and excellent customer service to all stakeholders.
Governance
• Ensure best-practice and compliant Records Management system is adhered to for the secure

protection of Corporate Records.
  • Contribute to policy, procedure, guideline development across Council ensuring each is up to date.
  • Ensure all Information Privacy/ Right to Information requests are processed in accordance with
statutory/ policy/ procedure/ guideline requirements.


Leadership/ Management
• Provide clear leadership on vision, direction, culture, attitude, performance and behaviour for

Council operations.
  • To initiate, develop and implement long term strategies and plans in order to ensure that Council’s
long-term goals are developed and then met in a context of changing needs, opportunities and
constraints.

  • To manage the operations of the Council to ensure that Council’s directions are met, and
continuous improvement is achieved in the delivery of council services.
  • Ensure all management/ supervisory positions have both Position Descriptions and Performance
Agreements in place and that performance appraisals occur for all staff in accordance with Council
policy/ procedure/ guidelines.
  • Ensure Council compliance with its Statutory obligations, as well as Council Policies, Procedures
and Guidelines relevant to this PD.
  • Ensure all strategic planning and reporting thereon are complete/ updated on time and to
prescribed statutory requirements (e.g. Corporate Plan/ Annual Operational Plan/ Quarterly Annual
Operational Plan Reporting/ Annual Report/ Annual External Audit/ Master Plan/ Planning Scheme/ 3 | P a g e

Disaster Management Plan/ Asset Management Plan/ Infrastructure Plan/ Workforce Development
Plan/ Risk Management Plan etc).

  • Ensure Council’s policy framework is contemporary and fit for purpose and that all policies,
procedures and guidelines are up to date.
  • Contribute to development of a clear Vision for Council incorporating the sub-components of
culture, behaviour, attitude and performance expectations for all Council operations and
employees.
  • Lead by example demonstrating an inclusive team, customer and outcome focussed approach to
operational management.
  • Ensure team meetings and toolbox talks occur regularly as a standard component of management
operations, covering policies, procedures and guidelines content.
  • Contribute to the development of the annual operating and capital budgets.
  • Ensure functional compliance with the approved operating and capital budgets.
  • Ensure capital works projects have been fully costed and professionally planned prior to
commencement.
  • Continually review and recommend changes to Council’s Organisational Structure to ensure the
workforce is best aligned to achievement of the strategic priorities of Council.
  • Ensure compliance with statutory, policy, procedure and guideline procurement requirements.
  • Ensure travel expenses are incurred in accordance with policies, procedures and guidelines of
Council.
  • Develop a positive, proactive, problem-solving and transparent culture throughout the organisation
with adherence to Council’s Strategic Plans.
  • Ensure effective communication of project status/ risk management with the CEO.
  • Ensure timely response to information requests from the elected arm of Council in accordance with
policy, procedure and guidelines.
  • Develop positive and effective stakeholder partnerships with Common Law holders of Native Title
in the Croydon Shire, Government agencies, non-Government bodies and funding bodies.
  • Proactively participate in community/ stakeholder events to promote/ showcase Council and the
Croydon Shire.
  • Proactively participate in management meetings, including offering agenda items and actioning
actions.
  • Identify and offer development opportunities for the elected arm of Council.

ORGANISATIONAL RELATIONSHIPS
Reports to: Chief Executive Officer
Internal Liaison: Mayor, Councillors, Chief Executive Officer, Managers, and all Croydon Shire

Council employees.
External Liaison: Federal and state government agencies, statutory authorities, tourism and

economic development bodies, tourism businesses, fellow tourism workers in the
region, contractors, members of the community

MANDATORY REQUIREMENTS
• Police check – previous offences may not necessarily restrict employment.

POSITION DESCRIPTION AUTHORISATION
This position description is subject to change from time to time as Croydon Shire Council may be
developed or restructured. Any such reorganisation of duties shall be the subject of discussion and
agreement with the position incumbent.

4 | P a g e

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