November 16, 2024

Gatesman

Chicago

FULL TIME

Assistant Media Planner/Buyer

Who We Are:
With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.

Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn an 90%+ satisfaction rate in blind annual surveys among our clients and employees. With 60+ associates and thriving, Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B.

Position Summary
The Assistant Media Planner/Buyer is responsible for providing administrative and analytical support in the development, execution, and maintenance of media plans while acquiring a working knowledge of cross-department collaboration and problem solving within a fast-paced, full-service ad agency. The Assistant Media Planner/Buyer works closely with media managers to develop and implement media campaigns tailored to reach specific audiences as efficiently and effectively as possible, taking into account current media consumption habits to ensure scale and relevance of each media buy.
Key Responsibilities:

Work with media team managers on development, negotiation, implementation, tracking, measurement, and optimization of media campaigns
Develop and present POVs, media analyses, and recommendations to agency team and clients
Meet with vendor representatives to further knowledge of available media opportunities and assess them for possible inclusion in future media planning
Utilize consumer data and media measurement tools such as Kantar, MRI-Simmons, and SEMRush to conduct research and generate appropriate reports (target audience development and media consumption, competitive analysis, performance tracking, budget reporting, etc.)
Reconcile monthly billing invoices and discrepancies to ensure agency and client budget compliance
Ensure orders are sent and received by agency vendors
Become proficient at navigating self-serve media platforms (Google Ads, Microsoft Ads, Facebook Ads, Manager, Linked In Ads, etc.) to aid in setup of campaigns, monitor spend, and access reporting to analyze performance of in-market campaigns
Compile media reports from various software and social platforms
Coordinate deliverables with account team, including collecting creative specs, relaying creative deadlines, and assisting in campaign setup and QA
General assistance to the Media Department as needed

Qualifications:

Bachelors degree in Marketing, Advertising, Communications, or a related field
1-2 years of experience in media planning, advertising, or a related role
Fast learner who easily adapts to various agency and client demands
A strong work ethic with the self-motivation needed to exceed expectations
Familiarity with digital media buying platforms (Google Ads, Facebook Ads, etc.) preferred
Knowledge of programmatic advertising and media buying processes
Excellent written and verbal communication skills
Exemplary organizational and multi-tasking abilities
The drive and ability to prioritize while working on multiple assignments under deadline pressures
A passion for media, advertising and staying updated with industry trends